Archives for Branding

9 Ways To Get Influencers To Send You Traffic

I received an email the other day from someone who asked, “It’s so hard to get influencers to take notice of what I’m doing – got any tips?” First, change your thinking. Online influencers have a constant need for interesting content to share with their readers. Create the right content, send it to influencers and I guarantee some of them will take notice and send you traffic. Here are 9 tips to make that happen:
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Tips for Writing Memorable Slogans or Taglines for Your Business

One of the most difficult questions to answer even for an experienced copywriter is ‘what makes a slogan in effect memorable?’ Obviously, a slogan should be easy to remember because that’s the whole point of it. When writing slogans or brainstorming to find which one will work best for your products or service, make sure never to overlook obvious everyday words. Plus, make sure to keep the below-mentioned tips in mind.
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The Psychology Behind Business Colors

Most business owners don’t take choosing their business colors very seriously. We’ve seen some owners just pick the colors they like and use it across their logo, website and branding collateral. So, what ends up happening is essentially a game of roulette. Numerous studies have noted over the years that the perception of color changes slightly for each demographic. Women, for instance, prefer a different set of colors compared to men the same goes for people in China versus Americans. It’s important to weed out the pseudo-science associated with choosing a color and base your choice on facts.
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5 Ways to Catch Up on Your Business After Vacation

Many entrepreneurs hate taking time off, especially because catching up on everything can be a nightmare on return. That said not taking a vacation can have an adverse effect on your health, relationship and eventually your business. The best way to take a vacation and not have to torture yourself constantly about what will happen when you return is to plan. We will start by getting the obvious out of the way which means that plan for your vacation a month in advance. Don’t just book a hotel, your flight and discuss the itinerary with your wife but organize how
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Are We Seeing the Beginning of The End for Websites as We Know It?

We have been hearing about the imminent demise of regular top down, button-down, business websites for years. However, the fact is that despite the growing influence of social media, encrypted chat services, and even the dark web you still see websites. As a matter of fact, the number of websites seems to grow each year. But let’s be fair not all websites have something to sell, and they are not all there for branding purposes.
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UX Web Design and Content Strategy to Boost Website Value

Why Is It Important To Combine UX and Content Strategy For Your Website? Content is one of the most important parts of a website. A site will look like a skeleton, without content. However, recently a lot of focus is being put on UX website designs. More and more developers, designers and strategists are emphasizing on user experience designs to develop products, websites, and creatives.
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Why Hiring A Professional To Design Your Logo Can Save Thousands In Marketing Later On?

One of the biggest mistakes that small businesses make is designing their own logo instead of hiring a logo design service. Since most people have rudimentary design skills at best they often turn to DIY logo design software or buy predesigned logos. The assumption made is that a logo needs to look good, and if it looks good enough it’s a great logo. Some logos can be near impossible to reproduce on marketing material. Plus, not having high-resolution files of your logo means that it’s difficult to blow up so that it can be used as a decal for your
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