Improve Your Engagement on Social Media

Social media marketing is a must – but getting organic engagement is becoming increasingly difficult. With sites like Facebook and Twitter tweaking their algorithms constantly, local businesses need proven strategies to ensure that their customers see and engage with their posts. Engagement isn’t a one-size-fits-all proposition, but it’s undeniable that some strategies to increase engagement work better than others. So, instead of wasting your time with a bunch of ideas that may not work, let’s focus on the ones that do. Here are some of the most reliable ways to get the social media engagement your business deserves.
Read More

5 SEO Mistakes That Are Costing You Customers

Local business owners are busy people – you know that already. In a single day, you could be acting as an HR manager, marketing guru, IT expert, and cashier. That’s a lot for any one person to do. For that reason, SEO can sometimes take a back seat. It’s understandable. When you’re the one doing nearly everything, you might be tempted to set SEO aside – especially if it seems like it’s not a money-making endeavor. But it is. The truth is that you might be making critical SEO mistakes right now that are driving customers away from your business instead of attracting them. The good news is? There are just 5 common mistakes and they’re all easily fixable. They’ll take a bit of time, of course, but it’s nothing you can’t handle. Here’s what you need to know.
Read More

The Unofficial Email Marketing Roadmap for Local Business

Email marketing remains one of the best ways for local businesses to build customer loyalty and attract new customers. It’s affordable and accessible – but it won’t be effective if you don’t make the most of it. The good news? Every dollar spent on email marketing in the United States generates $44 of revenue. That’s crazy ROI by any standard. Welcome emails generate 320% more revenue than other emails – something that underscores the importance of attracting new subscribers. Convinced? Good! Here are some pointers to help you navigate the potential pitfalls of email marketing and get the results you deserve.
Read More

How to Use Facebook to Connect with Your Local Followers

You probably already know that Facebook has more than two billion active monthly users. Obviously, not all of them are in your target audience – but many of them are. For that reason, it’s important to understand how to use Facebook to encourage your existing customers to talk about your business and recommend it to their friends. Facebook offers a variety of tools – some old, some new – that enable small business owners to connect with their customers. I It’s time for all small business owners to make full use of it to increase their visibility on social media and attract new customers. Here’s what you need to know.
Read More

Creating a Loyalty Program That Keeps Your Customers Coming Back!

Loyalty programs are everywhere. I’m willing to bet you have several loyalty cards in your wallet. You may even have loyalty memberships you’ve forgotten about. Customers love them – and with good reason. A well-thought-out loyalty program provides benefits to customers that can range from reduced prices for products to giveaways to exclusive access to special events and offers. For businesses, they help with customer retention by incentivizing loyalty. The trick, of course, is creating a loyalty program that does both. There are lots of different options, including referral programs.
Read More

Scope Magazine – Issue #57

Thanks for checking out the 57th issue of Scope, the “go-to” online marketing guide for small business. We’re excited to share our industry experience and expertise to help small business owners be successful online with insider tips and advice for everything in the online marketing world. Stop ignoring the extreme complexities that come with online marketing and start making a difference in your business today. Whether you are new to your business or an old pro, learning a few key online marketing strategies can take your business to the next level. The question is, are you ready?
Read More

7 Ways You Can Make Sure Your Website Isn’t Falling Behind the Times

Is your website hip and modern – or is it out-of-date and sad? If it’s been a while since you updated your site, there’s at least a chance that it’s a dud. That doesn’t mean it’s poorly designed, but it does mean that it’s your job to give it an honest evaluation and update it if it’s not good enough. Fortunately, an update doesn’t mean a full redesign. Here are 7 simple things you can do to make sure your website is offering the user experience and value your customers deserve.
Read More

Online Advertising Strategies

Online advertising otherwise known as online marketing or internet advertising or web advertising, can be seen as a type of marketing and advertising which makes use of the internet to provide marketing messages to consumers.
Read More