7 Foolish Ideas that Made Their Creators Rich

Throughout history, entrepreneurs have had a dream: To start that ONE business that makes them a FORTUNE. Personally, I don’t recommend shooting for the stars straight from your first launching pad. Rather, I’d like to see new marketers and business owners learn the basics, get good at what they’re doing and gradually ramp up from there.
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10 Inspiring Ways to Generate Profitable Business Ideas

Internet marketing or online marketing are the vehicles to take a business big. But first, you need a business idea. True, you can basically copy other businesses – information marketing, for example – and do fine. But if you want a HUGE business with a brand that stands apart from all the rest, then you need not just the same idea as someone else, but an even better idea.
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Protecting Your Website Against Hackers

If you’re paying attention, you know that cybercrime is no joke. In 2015, cybercrime cost $3 trillion annually, and projections indicate that number will double by 2021. Yikes. The real question is, what are you doing to protect yourself? A lot of local business owners do the bare minimum and tell themselves it’s enough.
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Scope Magazine – Issue #49

Thanks for checking out our 49th issue of Scope, the “go-to” online marketing guide for small business. We’re excited to share our industry experience and expertise to help small business owners be successful online with insider tips and advice for everything in the online marketing world. Stop ignoring the extreme complexities that come with online marketing and start making a difference in your business today. Whether you are new to your business or an old pro, learning a few key online marketing strategies can take your business to the next level. The question is, are you ready?
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Why Website Maintenance is a Must

As a business owner, you’ve got to wear many hats in the course of a day. You might be a salesperson one minute and a human resources manager the next. It’s a lot to do. And, when it comes to add items to your to-do list, you might do everything you can to minimize what you take on. Your time’s limited – and valuable – and there are only so many hours in a day. Website maintenance is the perfect example. It might seem unnecessary – and you might wonder if it’s something you can ignore.
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Nothing is Neutral on Social Media

To grow your social media following, it’s vital that you post content consistently. You might test to find how often you should post for your audience, and also monitor competitors to see how often they post and how well it’s working for them. But here’s the key: How often you post is NOT as important as WHAT you post.
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How to Get TONS of Profitable Ideas

Have you ever met someone who was an idea machine? You give them a problem to solve, and in just a few minutes they’ve come up with half a dozen creative ideas. In fact, you can ask them anything, and they’ll give you enough ideas to keep yourself busy for weeks. But… wouldn’t you like to be that idea machine?
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How to Define Your Brand Message

When it comes to establishing a strong foothold within your industry, it is absolutely necessary to build a unique and recognized brand that aligns with a clear and direct brand message. Your brand message should clearly and concisely convey to potential customers what you have to offer, and how committed you are to providing quality and value.
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