5 Things You Should Know About Google in 2018

If people can’t find your website, they’re not going to buy from you. Sounds simple, right? It’s internet marketing 101. You can’t expect people to purchase your products or try your services if you’re essentially invisible to them. Google is the world’s top search engine. They also own YouTube, which is the second-largest search engine. That means that getting a high rank on Google can make or break your business. So, all you need to do is focus on the things that are most important to Google and you’ll be home-free. Except…
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Scope Magazine – Issue #42

Thanks for checking out our 42nd issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours. Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online. It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.
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How to Write for SEO Without Going Crazy

When you’re struggling to write your latest blogpost, you probably don’t want to have to worry about SEO, too. There is one theory that says you shouldn’t. After all, if you start focusing on SEO, then you won’t be writing the best content possible for your audience. But is it really and either/or type of situation? It would be nice to get free Google traffic from your articles and blogposts without going crazy about how to structure your writing, what to add and what to leave out. With that in mind, here are a few tips from the pros on how to do exactly that:
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Virtually A Reality

Virtual Reality as a term (and when it actually came into use) has been widely disputed, there are many definitions for the phrase. In the 1860s, French playwright Antonin Artaud postulated that illusion was not actually distinct from reality, therefore advocating that audiences at a play should suspend their disbelief and regard the drama taking place on stage as an actual reality.
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Scope Magazine – Issue #41

Thanks for checking out our 41st issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours. Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online. It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.
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What’s the Definition of a GOOD Website?

Most businesses these days have a website. But is that enough to make your business a success? Is it enough to help your business grow and thrive? I don’t think so. I’ve seen some pretty terrible websites. Here, I’m talking about sites that are arguably worse than having no website at all. They’re amateurish, ugly, and worst of all… They’re ineffective. That means they don’t do a single thing to elevate the business they represent. They don’t attract visitors, and when someone lands on the site by chance, they don’t stick around. The problem is that a lot of entrepreneurs and business owners don’t know what makes a good website. As horrible as this sounds, a lot of web developers don’t know. They might have a handle on one aspect of web design or SEO, and completely miss the boat on others. So, with that in mind, let’s take a few minutes to define what makes a website good. Once you know, you can create the kind of website that attracts new customers.
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5 Minutes Before You Fall Asleep

I found this gem in a Dr. Wayne Dyer recording, and I’m going to give you the paraphrased, greatly shortened version here… In your sleep state, your subconscious mind is busy at work. So let’s say you’ve just gone to bed. You’re laying there, getting drowsy… and what are you thinking about? Probably all the bad things that happened that day – all the things you didn’t like, all the people who were rude, all the negativity you experienced that day. But here’s the thing… while you sleep for those 8 hours, your subconscious mind is marinating whatever you’ve fed it. So if your last thoughts before drifting off to sleep are of bills and no sales and a lack of money, guess what your subconscious is going to give you?
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