What Is A ‘Cloud’ And How Does It Work?

Most people have no idea what a ‘Cloud’ or Cloud Storage is all about. Almost all iPhone, iPad, and Android users regularly uploading all their memories to the cloud are oblivious of how it works. The question you should be asking yourself is where does all the data go? Also, how come you’re able to transfer and access your data from anywhere instantly? The Cloud may seem like magic, but we assure you that there is solid science, physical wires and terabytes worth of storage involved. In this article, we attempt to unravel the mysteries behind cloud storage.
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Why is Modular Website Building Important?

All businesses need to have a website, but that’s old news. Most people reading this post may already have a website, but we guarantee you that the vast majority of websites are not primed to grow with the business. As a matter of fact, many companies may reach a saturation point because their websites cannot grow to accommodate their clients’ needs. Even e-commerce websites which can grow to encompass millions of products and a database of regularly updated prices because even e-commerce businesses fail to grow at some point. The key to ensuring that your website continues to grow and evolve is to start with a ‘modular website.’
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5 Common Web Development Mistakes Made by Businesses

We have assembled the below guide after witnessing dozens of business websites crash and burn. Ironically, many of the websites were run by savvy business people who had years of experience in their industry of expertise. However, for one reason or the other their websites never actually took off. So, we decided to put together a list of reasons underlining why those business websites failed. Plus, the list below also applies to a more general audience who can’t understand why their website is not getting any sales or interactions despite spending hundreds if not thousands of dollars. What is all boils down to is web development mistakes which if avoided from the very beginning improves the chances of a website surviving the competition.
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5 Reasons to Keep Your WordPress Plugins Up to Date

WordPress is by far one of the most popular content management platforms in the world. An open source platform supported by thousands of developers has led to free plugins, and regular updates to the platform itself. Making it one of the fastest evolving content management systems. The ever-evolving factor makes WordPress one of the most efficient and stable platforms for businesses and individuals alike. However, the fact that it’s evolving means that you need to constantly keep the platform and installed plugins up to date. Not being able to keep your WordPress site and its plugins up to date could mean the difference between actually doing business or ending up being hacked or worse your customers having a bad experience.
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How to Improve Website Accessibility

When we talk about website accessibility, it mainly refers to if the website can be used by people who have certain disabilities. Take for instance if individuals with a certain type of color blindness can use your website and access the content on it. In some cases, certain compromises need to be made to improve accessibility. The below tips are for webmasters and website owners alike who aim to increase their website accessibility especially if the site is meant for people with certain disabilities.
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How to Find the Right Images for Your Facebook Ads

One of the biggest challenges for businesses that advertise using Facebook ads is finding the right images. Facebook allows for companies to use images that directly relate to the service or products advertised. However, the problem with some business owners is that it isn’t easy finding an accurate image representation of their business. For instance, a tax consultant may not be able to find that one image which instantly conveys to the viewer what the business is all about. Since Facebook limits the number of words, you can add to the image the challenge of effectively advertising your business even greater. Thankfully, we have a couple of ideas which may help businesses trying to turbocharge their Facebook advertising effectively.
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6 Sources of Creative Inspiration for Artists

Most artists and even the successful ones have found themselves faced with a lack of inspiration. A lack of motivation or creative inspiration can be devastating for artists whose rely on their creativity to earn a living. However, a lack of inspiration is not something known only to artists; a similar crisis called ‘writer’s block’ is faced by writers, and the same goes for any other creative individual. That said the real art or perhaps the secret is knowing how to break this barrier by finding sources of great inspiration. Below we explore some of the best sources of creative inspiration for artists online.
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How to Make Your Content Shareworthy

A successful social marketing campaign relies a great deal on creating content that people want to read and then share. However, creating shareworthy content is not a push-button process. It requires that copywriters and marketers put thought into the message they want to convey and how it will be received. Most of all it needs to be optimized for social media and to the audience it is meant for because that’s the only way people will read it or react to it. The good news is that there are a couple of things worth considering when creating shareworthy content.
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The Psychology Behind Business Colors

Most business owners don’t take choosing their business colors very seriously. We’ve seen some owners just pick the colors they like and use it across their logo, website and branding collateral. So, what ends up happening is essentially a game of roulette. Numerous studies have noted over the years that the perception of color changes slightly for each demographic. Women, for instance, prefer a different set of colors compared to men the same goes for people in China versus Americans. It’s important to weed out the pseudo-science associated with choosing a color and base your choice on facts.
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