What You Never Know about Your New Customers

Someone just bought your $10 ebook. Big deal, right? Customers may or may not ever make another purchase from you again. Well… what if you treat ALL of your customers as though they are worth $1,000 to you, or even $10,000? Because frankly, you can’t tell which ones are going to turn out to be the big fish. And if you annoy a big fish, you can lose a LOT of business.
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Scope Magazine – Issue #51

Thanks for checking out the 51th issue of Scope, the “go-to” online marketing guide for small business. We’re excited to share our industry experience and expertise to help small business owners be successful online with insider tips and advice for everything in the online marketing world. Stop ignoring the extreme complexities that come with online marketing and start making a difference in your business today. Whether you are new to your business or an old pro, learning a few key online marketing strategies can take your business to the next level. The question is, are you ready?
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Lying as a Short-Term Success Strategy

I’m going to try to NOT go on a rant here about how, “These days” no one in marketing is telling the truth, everything is exaggerated or an outright lie, lies of omission are so common they’re expected, and so forth. Okay, maybe that was my rant. My point is, there are plenty of marketers out there streeeeeetching the truth until the truth is completely lost. And yes, these marketers often do experience short term success. If a person wanted to make money and run, this is the method they would use.
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5 Ways to Use Artificial Intelligence to Increase Your Sales

The robots are coming for your business. Okay, that might be a slight exaggeration, but the truth is that in recent years, artificial intelligence has become more sophisticated than ever before. And while you might think that investing in AI is for huge companies with huge budgets, the truth is that AI is more affordable – and more versatile – than you might think.
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Scope Magazine – Issue #50

Thanks for checking out the 50th issue of Scope, the “go-to” online marketing guide for small business. We’re excited to share our industry experience and expertise to help small business owners be successful online with insider tips and advice for everything in the online marketing world. Stop ignoring the extreme complexities that come with online marketing and start making a difference in your business today. Whether you are new to your business or an old pro, learning a few key online marketing strategies can take your business to the next level. The question is, are you ready?
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7 Foolish Ideas that Made Their Creators Rich

Throughout history, entrepreneurs have had a dream: To start that ONE business that makes them a FORTUNE. Personally, I don’t recommend shooting for the stars straight from your first launching pad. Rather, I’d like to see new marketers and business owners learn the basics, get good at what they’re doing and gradually ramp up from there.
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10 Inspiring Ways to Generate Profitable Business Ideas

Internet marketing or online marketing are the vehicles to take a business big. But first, you need a business idea. True, you can basically copy other businesses – information marketing, for example – and do fine. But if you want a HUGE business with a brand that stands apart from all the rest, then you need not just the same idea as someone else, but an even better idea.
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Protecting Your Website Against Hackers

If you’re paying attention, you know that cybercrime is no joke. In 2015, cybercrime cost $3 trillion annually, and projections indicate that number will double by 2021. Yikes. The real question is, what are you doing to protect yourself? A lot of local business owners do the bare minimum and tell themselves it’s enough.
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