10 Secrets on Video Marketing for Your Business

I started to compile a bunch of stats to show you how popular video marketing is becoming. And then I realized – the last thing you need are more stats about how video is taking over the internet. The fact is, if you’re not using video yet, you’re losing customers, clients and revenue. Consumers love video. They watch video. They ENJOY video.
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Tips for Writing Memorable Slogans or Taglines for Your Business

One of the most difficult questions to answer even for an experienced copywriter is ‘what makes a slogan in effect memorable?’ Obviously, a slogan should be easy to remember because that’s the whole point of it. When writing slogans or brainstorming to find which one will work best for your products or service, make sure never to overlook obvious everyday words. Plus, make sure to keep the below-mentioned tips in mind.
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5 Situations Where Hiring A Professional Copywriter Makes Sense

Many small business owners write their own copy, and even though some may be good, it’s not always the best thing to do. If anything, hiring a professional copywriter ensures that your website, landing page, brochure, etc. are all carrying the same message and tone. It is also for this reason that we strongly advise that businesses rely on one professional to ensure a uniform tone throughout. That said below are a couple of scenarios where hiring a professional will make the most sense.
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5 Benefits of Hiring A Professional Copywriter for Your Website

A professional copywriter is a salesman with a keyboard. The copywriter needs to persuade readers by crafting copy which influences their decision. The decision can be about buying a product, referring a service or signing up for a newsletter. Since people are inherently visual creatures, vivid paintings, masterful digital photographs and memes are easily processed. It is for this reason that the written word is often neglected and in some cases entirely overlooked.
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How to Improve Your Website’s User Experience?

A website is the most powerful marketing, branding, and sales tool but its only as good as you can make it. Many businesses fail to fully utilize the power of their website despite having spent hundreds of dollars on professional design, content and even advertising. The main reason being that people coming on to their website don’t seem too impressed. If anything, the user experience is dull, which is why the website does not have the intended impact. Below we look at a few things that can be done to improve the experience of visitors.
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Using Marketing Tactics in Tandem with A Solid Strategy

Want to improve your online advertising ROI? Well, who does not? The problem is that one-off tactics, tips, and tricks don’t work as intended. The vast majority of the information in the way of tactics you find on the internet is surface level, and it is for this reason that it does not work. Then there is also the fact that using various tactics, while learning as you go along will not yield the best results. If anything, it may end up doing your service or products more harm than good.
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Finding Opportunities With The Mistakes You Make

One of the most significant traits of a successful person is his or her ability to learn from their mistake and find opportunities when there seemingly aren’t any. While most people will feel, defeated and humiliated by their failure, there is always something to learn from it. The takeaway as we like to call it is all in the way you look at things. If you consider every failure to be part of finding a great opportunity, you will find opportunities which if anything improves your chances of success when you start over.
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How Does the Internet Work?

Every time you fire up Safari, Internet Explorer, Google Chrome or Firefox, you’re opening up a window to a sort of cyber world. It’s amazing how the internet has changed our lives. Most people think that it’s magic when you tell them that a website or their files reside in a cloud. In some ways, it is magic because it takes no effort on your part except for typing in what you’re looking for. But despite technology appearing to work like magic there is a lot more going on behind the scenes that you never see. Below is our attempt at taking you behind the scenes on a fun and fascinating look at how the internet works every time you access a website.
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5 Disasters Waiting To Happen With Your Website

Even though technology has evolved to the point where almost anyone who wants to can set up a website. Unlike in the old days, it’s a lot cheaper, and your website is a lot easier to manage not requiring much in the way of technical capabilities. However, despite everything going for your website, the slightest mistake can end up being disastrous. Many times, it does not have to be an error on your part which can end up causing financial losses to your brand or online business.
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What Is A ‘Cloud’ And How Does It Work?

Most people have no idea what a ‘Cloud’ or Cloud Storage is all about. Almost all iPhone, iPad, and Android users regularly uploading all their memories to the cloud are oblivious of how it works. The question you should be asking yourself is where does all the data go? Also, how come you’re able to transfer and access your data from anywhere instantly? The Cloud may seem like magic, but we assure you that there is solid science, physical wires and terabytes worth of storage involved. In this article, we attempt to unravel the mysteries behind cloud storage.
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