Scope Magazine – Issue #46

Thanks for checking out our 46th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours. Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online. It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.
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103 Blog Brainstorming Topics

You need to write another blogpost or email and you’re stuck for ideas. It seems like you’ve already written about… EVERYTHING, and there is nothing left. That’s the time to try this list. Pick any one of the following headlines at random and fill in the blank with ten different ideas. Then choose one of those ideas and start researching and writing and writing your new blogpost.
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How to Achieve Anything in 90 Days…

…that you can’t achieve in a year. What happens when you give yourself a goal to do something in the next year? You procrastinate. “A year? Heck, I think I’ll take a vacation first. I can work on that tomorrow – next week – next month.” You put it off. And put it off. And a year later… you are still exactly where you are right now, today. But if you only give yourself 90 days, you’ve got to take action NOW. Not tomorrow. Not later today. But right now.
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GDPR: How It Affects Your Small Business (Yes… Even in the US)

What does a European Union law about privacy have to do with your small business? That might seem like a ridiculous question to ask, but it’s not. The General Data Protection Regulation, or GDPR for short, went into effect on May 25, 2018. And with privacy issues in the news on a near-daily basis, with the recent Congressional hearings about Facebook and Cambridge Analytica, you can’t afford to ignore the ramifications of GDPR for your business. You could keep your head buried in the sand – but that’s not a good idea. Here’s what you need to know about GDPR.
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The Online Marketing Trend with the Highest ROI

Influencer marketing – when done right – can deliver the highest return when compared with other forms of online marketing. In fact, some brands have built multi-million dollar companies by exclusively using influencer marketing. The problem is the cost of securing the services of a highly desirable social influencer has gone through the roof over the past couple of years. You might not be able to afford to pay someone 5 or 6 figures for a social plug.
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Scope Magazine – Issue #45

Thanks for checking out our 45th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours. Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online. It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.
Read More