Web Design vs. Content – What Helps Conversions Most?

One of the most frequently asked questions we receive is mainly about web design being more important than content or vice versa. Which should get precedence? The problem with this so called web design vs. content question is that it pits one against the other when in fact they both work to ensure that your website or landing pages convert. The answer is to strike the right balance between content and design. But which is the right balance? That’s exactly what we’ll be diving into below.
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The Truths in Starting a Business

Some people need to build a full time income in their business before they can feel comfortable leaving their jobs. Perhaps they have a family and mortgage, and they need to know their income is solid before taking the plunge to full time. Others have to leave their jobs before they’ll get busy and start their business. For them, they need the ‘sink or swim terror’ to inspire them to take massive action.
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How to Choose a Reliable Hosting Company for Your Business?

One of the biggest mistakes newbie companies make is choosing a cheap web hosting company which later turns out to be unreliable. But when every company advertises a 99.9% uptime, money back guarantee, and the first month of hosting free it’s hard to know which service is the best. As a matter of fact, it’s precisely why businesses end up with hosting services they regret using. Fortunately, there are a couple of steps you can follow to ensure that the company you choose does, in fact, have 99.9% uptime beyond just their glossy advertising.
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Moving With The Times As An Entrepreneur

That awkward moment when you arrive second year in a row in that outfit that you haven’t bothered to update. It’s alright if no one remembers it but not quite as fun when your best friend – who has no issue expressing themselves out loud to everyone – reminds you that he/she remembers it well. That equally awkward moment when you have a favorite item of clothing that you think look great in but no one has worn hipsters since the early nineties.
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4 Tips for the Perfect Editorial Calendar

An editorial calendar is quite simply a schedule of what you’re going to post and when. The calendar gives you an opportunity to plan out your editorial tasks ahead of time and figure out what to write about and when. Take for instance if you were running an entertainment blog, and were planning the editorial calendar in May you’d naturally want to write about major industry events like the Tony Awards in June and the Academy Awards. You’d also want to iron out what aspects of the events your website, magazine or blog will cover so that you’re not caught off guard days before the event.
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Are You Entering a Niche But With Zero Experience?

Good. Actually, great! Here’s what you do… Start a blog. From day 1, explain that you know nothing about (your new topic, such as cooking) but you’re on a quest to learn (a specific outcome or goal, like how to make the world’s best pancakes) and invite the reader to make the journey with you.
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What is Involved in Maintaining a Website?

One of the most overlooked aspects of running a website is its maintenance. While its fine to focus on advertising, and SEO, maintaining a website is just as important if not more. Take for instance the fact that spending money on SEO to pull in organic traffic would be pointless if a few key web pages have a ‘404 error’ or the fonts seem to be irregular for some reason. All the effort you’ve been putting into SEO and advertising would only end up leaving you with disgruntled visitors.
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4 Ways to Build Value by Investing in Your Customers

One of the things all successful small business owners will tell you is that to generate more revenue; it’s either important to find more customers or keep existing customers happy enough to continue buying more. Since small businesses by their nature have a rather limited market reach, it’s more cost efficient and perhaps easier to build value by investing in existing customers. The key is creating and fostering an environment where customers continue to be loyal to your brand, and that’s a worthy investment in the future of your business.
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The Most Important Business Blogging Tools

Business blogging is perhaps one of the best ways to improve your business’s online presence. Running a blog will give you the opportunity to showcase what your brand is all about by consistently publishing relevant content. That said creating, publishing, organizing and promoting your content takes a lot of time. Thankfully, there are a couple of great blogging tools that can streamline the process and if anything improves your chances of succeeding with the right content marketing strategy in place.
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Long Form Blog Content Can Translate To More SEO Juice

One of the biggest challenges for bloggers is to get their blog posts ranked in SERPs. Not being able to rank well consequently means that you don’t get enough traffic which renders having a blog pointless. Any blogger who is having a problem getting enough search engine traffic should consider using long form content. Long form content by its very nature information dense and will naturally increase social shares, user engagement, and organic traffic provided that it’s well written.
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