This Isn’t Sexy – But it Sure is Profitable!

You purchase a product for $9 and you can’t wait to download it and see what’s inside. But instead of a download link on the next page, what do you get? A @#$%& upsell! Okay, admittedly the upsell looks pretty darn good. And it will make your life easier, too. So you spend the $29 and get the upsell. Now to go to the download page… What the ___?! It’s ANOTHER upsell! This one is $200. Which is a shame, because it looks so enticing. If only it were cheaper… …you click on the ‘no thanks’ link. And on the next page you see the same upsell minus the live coaching for only $49, so you grab it! Finally you’re on the download page and you cannot wait to open up all your goodies and get started. What just happened?
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Things Are Not Always What They Seem

It is a ridiculously hot day back in the 1800s, in the wild west of the Southwestern United States. A lone cowboy is stumbling across the landscape, he is unarmed and has no horse, he often falls to the ground injured but still keeps dragging himself to his feet and carries on, not yet willing to release his grip on life.
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The Tale Of Two Beggars

As each new day begins in most bustling cities across the globe, you’ll find a familiar pattern of repetition emerging, people will get up and go to work, children will go to school, shops and markets will open and close. All the regular day to day things that we expect and need to happen to carry out our daily lives. But just beneath that familiar veneer lies a darker world that many of us choose not to see as we go about our days.
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Scope Magazine – Issue #40

Thanks for checking out our 40th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours. Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online. It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online. In this issue… Make Every Click Count: Tips for Creating Killer PPC Ads, These SEO Trends Will Dominate in 2018, 8 Secrets of Local Facebook Marketing in 2018, 21 Click Worthy Ideas to Create the Perfect PR for Your Local Business!
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How To Change Anyone, Even Yourself

You’ve been wanting to start an online business, but you keep putting it off. You want to build a new website, write a new book, create a new product, etc., but you can’t seem to do it. Or maybe you just want to exercise more or eat better, so you have the energy to run your business. Whatever the change is that you want to make, you might be having a tough time making that change ‘stick.’
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3 Powerful And Surprising Goal Getting Tips You Missed

It seems he wrote down all of his great big goals like getting a super high paying job, traveling the world, starting a non-profit foundation and so forth, folded up the paper and put it in a drawer. Then he forgot all about those goals and went about his life. Fast forward three years, and he’s moving into his new house. Packing up that drawer, he finds the goal list he wrote out, and realizes he has accomplished every single goal on that list, including buying a mansion.
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The 4 Letter Word That Will Make You Rich

If you’re building an online business, there’s a 4 letter word you need to know. New marketers HATE this word. They will do most anything to AVOID this word like the plague. And they get mad when you suggest that maybe, just maybe they should consider adding this word to their business. (No, I’m not talking about ‘work.’)
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