9 Ways To Get Influencers To Send You Traffic

I received an email the other day from someone who asked, “It’s so hard to get influencers to take notice of what I’m doing – got any tips?” First, change your thinking. Online influencers have a constant need for interesting content to share with their readers. Create the right content, send it to influencers and I guarantee some of them will take notice and send you traffic. Here are 9 tips to make that happen:
Read More

Marketing Lessons I Learned the Hard Way

You can take an awful lot of those “how to market online” courses and sometimes still not learn the truly groundbreaking stuff. I’m talking about the seemingly unimportant things that turn out to be so important, it’s like a scene in one of those adventure movies: The hero fights through obstacle after obstacle to get to this secret cave that hasn’t been entered in a century. He pries open the heavy door, sweeps away several inches of cobwebs, and by the light of his torch he sees something shiny. He picks it up… it’s a gold coin! Nice, but not that earth-shattering, right? It’s just one coin…
Read More

10 Tips to Testimonials that SELL – Part II

Now, here’s the continuation of our Ten Tips to Testimonials that SELL. 6. Place links in any testimonial not on the sales page. If your testimonials aren’t on a sales page, then link at the bottom of the testimonial to a page that gives samples, and write something like this: “Click to see a sample of what Joe is talking about ->”
Read More

10 Tips to Testimonials that SELL – Part I

Do you know what an ego booster testimonial is? It goes something like this: “Joe Smith is the greatest, nicest, smartest, sweetest, sexiest, gutsiest, tallest, handsomest guy I know – buy his stuff!” It sounds good to Joe Smith. Heck, it sounds AMAZING to Joe Smith. But does it sell his stuff?
Read More

7 Tips To Make Your Content Read-Worthy

Sumo.com collected a ton of content marketing analytics to understand how many people read online articles… And what they learned was shocking: Only 20% of readers finished reading an article The average visitor would only read 25% of an article So let’s say you’ve got a giveaway at the end of your article, or a call to sign up to your list. 80% of visitors will never even see your offer!
Read More

Web Design vs. Content – What Helps Conversions Most?

One of the most frequently asked questions we receive is mainly about web design being more important than content or vice versa. Which should get precedence? The problem with this so called web design vs. content question is that it pits one against the other when in fact they both work to ensure that your website or landing pages convert. The answer is to strike the right balance between content and design. But which is the right balance? That’s exactly what we’ll be diving into below.
Read More

The Truths in Starting a Business

Some people need to build a full time income in their business before they can feel comfortable leaving their jobs. Perhaps they have a family and mortgage, and they need to know their income is solid before taking the plunge to full time. Others have to leave their jobs before they’ll get busy and start their business. For them, they need the ‘sink or swim terror’ to inspire them to take massive action.
Read More

How to Choose a Reliable Hosting Company for Your Business?

One of the biggest mistakes newbie companies make is choosing a cheap web hosting company which later turns out to be unreliable. But when every company advertises a 99.9% uptime, money back guarantee, and the first month of hosting free it’s hard to know which service is the best. As a matter of fact, it’s precisely why businesses end up with hosting services they regret using. Fortunately, there are a couple of steps you can follow to ensure that the company you choose does, in fact, have 99.9% uptime beyond just their glossy advertising.
Read More

Moving With The Times As An Entrepreneur

That awkward moment when you arrive second year in a row in that outfit that you haven’t bothered to update. It’s alright if no one remembers it but not quite as fun when your best friend – who has no issue expressing themselves out loud to everyone – reminds you that he/she remembers it well. That equally awkward moment when you have a favorite item of clothing that you think look great in but no one has worn hipsters since the early nineties.
Read More