How to Define Your Brand Message

When it comes to establishing a strong foothold within your industry, it is absolutely necessary to build a unique and recognized brand that aligns with a clear and direct brand message. Your brand message should clearly and concisely convey to potential customers what you have to offer, and how committed you are to providing quality and value.
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Scope Magazine – Issue #48

Thanks for checking out our 48th issue of Scope, the “go-to” online marketing guide for small business. We’re excited to share our industry experience and expertise to help small business owners be successful online with insider tips and advice for everything in the online marketing world. Stop ignoring the extreme complexities that come with online marketing and start making a difference in your business today. Whether you are new to your business or an old pro, learning a few key online marketing strategies can take your business to the next level. The question is, are you ready?
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How to Have Overnight Success

You have the potential to achieve great things, to do something extraordinary, and to be an overnight success, whether it’s in your online business or something else. And achieving the extraordinary is more possible than ever before, thanks to the technologies and knowledge we have today. However, it’s also easier than ever before to get distracted, too.
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What Are You Waiting For?

It can be scary to start an offline business. You invest in a location, inventory, people, insurance, advertising… the costs mount up and you haven’t made a dime yet. What if it fails? Then you’re out all that money and time. But online, you can invest only time and see what happens.
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What’s Changing with Google (and How It Affects You)

Trying to pin down Google’s algorithm is a little like trying to nail Jell-O to a wall. Why would you even try? It’s just going to fall off the nail anyway. If that’s how you feel, it’s understandable. It can be frustrating. You want your site to appear on the first page of Google’s search results. But, the algorithm isn’t public, and Google is notoriously close-mouthed about it. But guess what? You can’t stop trying.
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Traffic is NOT the Holy Grail – This Is

If I get one more offer in my inbox telling me how to free traffic I’ll… well, I guess I’ll do what I’ve been doing – delete it. First of all, there is no free traffic. Sorry. If it takes you TIME, then it’s not free. Second, a lack of traffic isn’t the problem for 99% of marketers. Nope. Traffic can be bought in a heartbeat. Get out the credit card and buy solo ads and AdWords and Facebook ads and so forth until your card melts and you’ll be rich, right? Then why aren’t you doing it?
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Scope Magazine – Issue #47

Thanks for checking out our 47th issue of Scope, the “go-to” online marketing guide for small business. We’re excited to share our industry experience and expertise to help small business owners be successful online with insider tips and advice for everything in the online marketing world. Stop ignoring the extreme complexities that come with online marketing and start making a difference in your business today. Whether you are new to your business or an old pro, learning a few key online marketing strategies can take your business to the next level. The question is, are you ready?
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What NOT to Do When Selling

I was on a conference call the other day for what you might call a hot new niche in selling. And frankly, I was pretty excited. True, the person doing the call was having a bit of trouble getting to the offer. And when he finally got to the offer, he spent an awful lot of time telling the listeners how great it was. Maybe TOO much time.
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