4 Ways to Build Value by Investing in Your Customers

One of the things all successful small business owners will tell you is that to generate more revenue; it’s either important to find more customers or keep existing customers happy enough to continue buying more. Since small businesses by their nature have a rather limited market reach, it’s more cost efficient and perhaps easier to build value by investing in existing customers. The key is creating and fostering an environment where customers continue to be loyal to your brand, and that’s a worthy investment in the future of your business.
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The Most Important Business Blogging Tools

Business blogging is perhaps one of the best ways to improve your business’s online presence. Running a blog will give you the opportunity to showcase what your brand is all about by consistently publishing relevant content. That said creating, publishing, organizing and promoting your content takes a lot of time. Thankfully, there are a couple of great blogging tools that can streamline the process and if anything improves your chances of succeeding with the right content marketing strategy in place.
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Long Form Blog Content Can Translate To More SEO Juice

One of the biggest challenges for bloggers is to get their blog posts ranked in SERPs. Not being able to rank well consequently means that you don’t get enough traffic which renders having a blog pointless. Any blogger who is having a problem getting enough search engine traffic should consider using long form content. Long form content by its very nature information dense and will naturally increase social shares, user engagement, and organic traffic provided that it’s well written.
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How to Implement A 301 Redirect for Good SEO

A 301 redirect is mainly meant to tell search engines that a page has been moved permanently, and it should index the page that’s replaced the old one. Think of it has a change of address of your office. If a 301 redirect is done correctly, it will ensure that you don’t lose SEO juice. So, there will be no decline in ranking and obviously, traffic. It also helps prevent duplicate content which can cause a conflict with a previous version of the website.
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10 Secrets on Video Marketing for Your Business

I started to compile a bunch of stats to show you how popular video marketing is becoming. And then I realized – the last thing you need are more stats about how video is taking over the internet. The fact is, if you’re not using video yet, you’re losing customers, clients and revenue. Consumers love video. They watch video. They ENJOY video.
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Tips for Writing Memorable Slogans or Taglines for Your Business

One of the most difficult questions to answer even for an experienced copywriter is ‘what makes a slogan in effect memorable?’ Obviously, a slogan should be easy to remember because that’s the whole point of it. When writing slogans or brainstorming to find which one will work best for your products or service, make sure never to overlook obvious everyday words. Plus, make sure to keep the below-mentioned tips in mind.
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5 Situations Where Hiring A Professional Copywriter Makes Sense

Many small business owners write their own copy, and even though some may be good, it’s not always the best thing to do. If anything, hiring a professional copywriter ensures that your website, landing page, brochure, etc. are all carrying the same message and tone. It is also for this reason that we strongly advise that businesses rely on one professional to ensure a uniform tone throughout. That said below are a couple of scenarios where hiring a professional will make the most sense.
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5 Benefits of Hiring A Professional Copywriter for Your Website

A professional copywriter is a salesman with a keyboard. The copywriter needs to persuade readers by crafting copy which influences their decision. The decision can be about buying a product, referring a service or signing up for a newsletter. Since people are inherently visual creatures, vivid paintings, masterful digital photographs and memes are easily processed. It is for this reason that the written word is often neglected and in some cases entirely overlooked.
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How to Improve Your Website’s User Experience?

A website is the most powerful marketing, branding, and sales tool but its only as good as you can make it. Many businesses fail to fully utilize the power of their website despite having spent hundreds of dollars on professional design, content and even advertising. The main reason being that people coming on to their website don’t seem too impressed. If anything, the user experience is dull, which is why the website does not have the intended impact. Below we look at a few things that can be done to improve the experience of visitors.
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Using Marketing Tactics in Tandem with A Solid Strategy

Want to improve your online advertising ROI? Well, who does not? The problem is that one-off tactics, tips, and tricks don’t work as intended. The vast majority of the information in the way of tactics you find on the internet is surface level, and it is for this reason that it does not work. Then there is also the fact that using various tactics, while learning as you go along will not yield the best results. If anything, it may end up doing your service or products more harm than good.
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