The Top Content Marketing Tools You Should Consider Using Right Now

Content marketing is all about content. That’s obvious. What isn’t obvious to many local business owners is that they don’t need to be the ones to create every piece of content they share. The term for using content created by someone else for marketing purposes is called “content curation.” The word ‘curation’ is a clue to what it involves. It’s not about throwing up any old piece of content on your Instagram or Facebook feed and hoping for the best. Instead, it’s your job to sort through content online, choose the things that are most likely to appeal to your target audience, and then put your own spin on them – providing real value to your followers while building your authority. It might sound complicated, but there are tools and resources that can help.
Read More

How to Target Local Customers Using Geolocation Marketing

Local businesses have special marketing challenges. Namely, it’s your job as a business owner to make sure that the people who are most likely to patronize your business – the people who live in your service area – know what you have to offer and where to find you. One way to accomplish that goal is to use geolocation marketing. Here’s what you need to know.
Read More

How to Bring Your Social Media Presence Back from the Dead

How long has it been since you did anything with your company Facebook page (or Twitter or Instagram)? If it’s been a long time, then you might feel stuck. How can you resurrect your social media presence? Is it possible? Should you bother? The short answer is yes, it’s possible. You’ll need to be methodical and persistent. Here’s what you’ll need to do.
Read More

10 Marketing Ideas You Can Implement for Free

Is your marketing budget tiny – or non-existent? It’s a common problem with local businesses who put everything they make into inventory and payroll. If you don’t have much to spend on marketing, you might wonder how you can ever grow your business. The good news is that there are plenty of things you can do to attract new customers without spending a dime. I’ve compiled 10 of my favorite free marketing ideas for you to try.
Read More

Where Voice Search is Going

Voice search isn’t going anywhere. In fact, it’s more prevalent than ever before and that’s not going to change. The latest stats show that by 2020, at least 50% of all searches will be voice searches. Even more surprising is this nugget of information. Digital transformation leader Gartner anticipates that in the same time frame, 30% of all searches will be screenless, as well. Screenless searches most often involve digital assistants such as Alexa, Cortana, and Siri. Experts anticipate that the voice speaker market will exceed $30 billion by 2024. Put these facts together and we can draw one, inevitable conclusion: Companies that fail to optimize for voice search now will lose business to companies that embrace the trend. So… what do you need to know about voice search right now? How can you optimize your site to ensure that you’re grabbing your share of voice traffic? Here’s what you need to know.
Read More

How to Get the Most Out of your Facebook Business Page

You probably already have a Facebook Business Page. If you don’t, you should – in fact, setting one up should be the very next thing you do after reading this article. Why? Facebook has more than 2 billion active monthly users. Regardless of where your business is located or what you sell, the chances are excellent that a solid majority of your customers and potential customers have Facebook accounts. The issue that keeps coming up is that many of the local businesses that have Facebook pages aren’t making the most of them. They might look okay on the surface but, in short, they’re not getting the job done. Fortunately, there are some easy fixes you can make to turn your Facebook page into a powerhouse. Here’s what you need to know.
Read More

How to Turn Your Website into a Lead-Generating Powerhouse

Your website is the headquarters of all your online marketing. It’s the first thing most people will find when they search for your business. Between 70% and 80% of all consumers say that they research businesses online before buying products. In addition, 38% say that they’ll navigate away from a website if it is poorly designed. It’s not a good idea to throw together a basic business website that doesn’t help you to generate new leads for your business. Your design must be user-friendly and intentional. Here are some tips to help you out.
Read More

8 Great Types of Content Marketing for Local Businesses

You know that content marketing is still king. That’s unlikely to change and that means that it’s your job to create and share the kind of content that’ll bring customers to your business and help you improve your bottom line. The numbers back up content marketing’s importance. Research shows that 91% of all B2B companies use content marketing, and the same is true of 86% of B2C businesses. However, only 63% of companies have a dedicated content strategy. You can see the issue at hand. Content marketing is a must and yet doing it improperly – without a clear focus and strategy – can be a huge waste of time and money. With that in mind, here are 8 content marketing types to help you build your strategy and grow your business.
Read More

Local Marketing Trends You Can’t Ignore

Marketing trends change all the time. And, if you’re a local business owner, it can be hard to keep up. Which trends should you follow? Are there any that aren’t worthwhile? In marketing, you’ve got to pick and choose. Very few people have an unlimited budget that allows them to jump on every trend. But that doesn’t mean you can ignore trends completely. The trick is to pursue the ones that have the greatest chance of earning money and attracting new customers – and disregarding the rest. So, let’s cut through the non-essentials and get to the important stuff. Here are the trends you simply can’t afford to ignore.
Read More

How to Use Social Media to Drive More Foot Traffic to Your Business

For many local businesses, online marketing is only part of the game. And, if you don’t have an online store, then it might seem like marketing on the web is an afterthought – something that has no relation to your sales and foot traffic. Think again. The truth is that a growing number of consumers rely on social media to find recommendations for local businesses. And those recommendations and reviews have a huge impact on which businesses they decide to patronize. In other words, your social media accounts should be helping you to get more foot traffic in your store or office – and if they’re not, here are some things that can help.
Read More