Impact of Design on Website Conversion

Late renowned graphics designer and art director, Paul Rand once said “Design is the silent ambassador of your brand.” A man credited with the design of logos of A list companies, such as IBM, UPS and ABC. Paul Rand understood the intricacies of design and the effect it has on customers. Down to this day, that very statement by Paul Rand prove practical in every field of design, notably web design. First time website visitors stick around for less than 15 seconds. This translates to the fact that, you just have 15 seconds to convince such ones to come visit your website again, as well as sign up for your service or buy from your e-commerce site. 15 seconds sounds like a rather short time to convince such one. Well, it isn’t, with the right tricks, you could do just that. Though various people prefer various types of designs, there are still rules that are applicable irrespective of your design preference.
Design: The first thing that captures our attention in a website we visit for the first time is obviously not the attention-grabbing content but the minimalistic design. While you could opt for a colourful website, the use of high-quality images, as well as call to action bars with short catchphrases, will get the attention of first-time visitors. Your logos should be well placed as well as the menu bar, and if necessary the search icon.
Avoid Clutters.
Clutters refers to the abundance of diverse options which springs out of the desire to enlighten but actually puts off website visitors. Clutters appear on websites without the conscious awareness of the web designer. A major factor that discourages clutters is the accuracy of Hick Law. Hick law propounded by two psychologists emphasizes that it takes longer for people to arrive at a decision when they have more options. First-time website visitors most likely would not visit a website again when they are bombarded with a good number of options past the average.
Easy Navigation’: Simplicity pays. When building a website, a design simple but stylish is recommended, with just the basic necessary information. This may prove to be challenging when you are building a site with several pages. While you may want to incorporate simplicity, leaving, out important information can be costly. You could display the most importation information on the home page, while providing links via Call To Actions bars to the other pages. It is also imperative to include a site map to aid first-time users.

Mobile Response
A single reason why websites have large bounce rates is as a result of bad mobile response. While your website may look good on your desktop, its appearance on mobile smartphones is important. Most users will access your website from their smart phones, so it is very important that your website is responsive to mobile phones screens of various sizes.
Several other tips exist that will definitely help you convince first-time website visitors to stay longer and return. The three points listed above will surely do your web page a lot of help. When you have issues with your site, it is very important you set up a well design 404 page with relevant CTAs.
Design remains the key factor that ultimately convinces first-time visitors to stay longer on your websites. A good source for inspiration for design you may want to incorporate in your site is a competitor website. The sort of design you prefer may be known to you, but you lack the expertise. Well, you need not worry about that. Scope design boasts of seasoned web designers who have created lots of intuitive and responsive websites with low bounce rates. A well designed website translates to a reduced bounce rate and more customer sign ups, Scopedesign provides you just that.

Impact of Design on Website Conversion via @scopedesign

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