Mobile technology has dominated the internet, and it’s no longer a secret. With 4.01 billion smartphone users and 85% online user engagement via mobile devices, it is only evident that businesses think about mobile users. If you have an online business or want to tap the digital market, you cannot do it without a mobile optimized website.
You might ask, “Why should I have a responsive, mobilefriendly website?” “I’m happy with my existing site?!” For starters, you cannot underestimate the power of mobile technology. It is here to stay (and for a pretty long time!)
In spite of the compelling stats and figures, related to mobile usage and its rising phenomenon, many websites are yet to have a responsive web design. As a result, businesses are losing a primary source of revenue generation, and users are getting frustrated with slow loading, unintuitive and unresponsive websites!
Here’s why you should care about having a mobile optimized website:
1. Websites designed and optimized for mobile devices offer awesome user experience. Imagine having to navigate and drag your screen to check out the header, menu and other content of a website, while browsing it on your mobile phone. Reading an article or purchasing your favorite pair of jeans online, takes up a helluva time!
Why? It’s because the site loads slower than a tortoise! ‘
A website designed and developed for and with mobile technology not only loads faster than its counterparts, but is easy to navigate and understand. The entire site is built to fit your mobile screen, courtesy responsive design. And that’s why mobilefriendly websites are awesome to use and give an immense source of satisfaction!
2. Mobile users make more online purchases than others. When you have easy accessibility to information, products, solutions and services right at your fingertips, why wouldn’t you take instant action, right?!
Research shows, 51% visitors will make online purchases, if the site is optimized for mobile devices. Mobilefriendly websites boost user engagement and persuade visitors to take decisions in their favor.
3. Google loves sites that are optimized for mobile devices. If Google loves a responsive website, you should kickstart on getting your site ready for mobile devices.
Google have been recently giving a lot of green signals to mobilefriendly websites, as far as, Search Engine Ranking Pages (SERPs) are concerned. The new SEO algorithm of Google emphasizes more on mobile responsiveness for the generation of organic traffic.