Business blogging is perhaps one of the best ways to improve your business’s online presence. Running a blog will give you the opportunity to showcase what your brand is all about by consistently publishing relevant content. That said creating, publishing, organizing and promoting your content takes a lot of time. Thankfully, there are a couple of great blogging tools that can streamline the process and if anything improves your chances of succeeding with the right content marketing strategy in place.
Below we assembled a list of the most useful blogging tools which should help attract your target audience.
Long Tail Pro
Now before you jump into creating blog posts, you’ll want to do some keyword research. It’s important to know which terms your target audience is searching for and more importantly which ones relate to your business. That will make it easier for you to publish the type of content that helps you rank in Google’s search results as well as ensure that your target audience finds it interesting.
Long Tail Pro is a tool which provides you with a list of keywords or phrases based on the seed keywords you enter. You’ll also see how many people are searching for that keyword as well as the competition. Ideally, you’ll want to focus on long tail keywords with significant search volume. The benefit being that they are not as competitive but are a lot more geared towards your target audience.
Now that you have a list of keywords it’s time to find the right blog topics and titles that focus on these keywords. Arguably there are dozens of different ways of coming up with the right blog topics. However, the easiest and perhaps the most efficient method is to find similar blog posts that use your keyword or phrase in them. Many of these blog posts would have a lot of strong social media shares, likes, comments etc. and that’s where BuzzSumo is useful.
BuzzSumo helps to identify blog posts that have been successful on social media websites. All you need is to insert your key phrase, and you’ll be provided with a list of these blog posts. Plus, it also gives you insight into the content that your competitors are sharing and see what’s working for them. You can then improve upon what they are doing and be a lot more successful!
The Yoast SEO Tool for WordPress
Yoast SEO tool is a free business blogging tool which makes optimizing your posts a cinch. You get to optimize on page factors like URLs, meta titles, and keywords, etc. You can also setup your sitemap with a few clicks, in addition to editing your .htaccess and robots.txt file.
The Readability Test Tool
Don’t be surprised but according to experts, the average college freshman will read like a 7th grader. So, if your writing is too complex, technical or advanced, you’ll lose out on many readers. So, The Readability Test Tool is one business blogging tool worth using because it helps ensure that your posts are easy to read. The top readability indicators will rate your content, and so you can tweak it based on your target audience’s level of education, mean age, etc.
We are aware of several other business blogging tools that are worth using. But these are ones that you shouldn’t blog without. Let us know in the comments if we missed your favorite tool on our list.