Who writes letters anymore?
Almost no one. Who writes emails anymore? EVERYONE!
Letter writing might have entered the Dinosaur Era, but the power of Emails still prevails. Here’s why you should consider developing email marketing strategies for small businesses. If you have a small business, you can benefit a lot through email marketing. A recent study by the Direct Marketing Association has found that email marketing ensures the highest ROIs. For every $60 investment made via this platform, there’s a $2 earning!
So, the question is, why should a small business spend on email marketing?
The success of small businesses rides on customers. Acquiring and retaining them is the ultimate goal of every small business. Having said that, you can connect with your customers on a personal level through emails.
You can get a valuable return on investment, connect with a wider audience group and build a profitable relationship with potential customers through email marketing. And all this is achievable without burning a hole in your pocket. So, it is only wise to invest in email marketing campaigns.
3 Email Marketing Strategies for Small Businesses
1. Define your goal. Finding out the why’s and what’s of sending emails to customers, is super important. If you don’t know what to send your clients or why email them how will you get the desired results?
Think like your users, and ask questions like, “Why should I read or for that matter open the email?” “What will good will I get from it?” Etc. etc.
The subject line of your email, should give a hint to your customers. It should not only define the purpose of the email, but also persuade your audience to open it.
Newsletters and emailers are the best ways to leverage your email marketing strategies. We can help you design them.
2. Segmentize and target the right audience. It is critical to utilize email marketing strategies for building longterm customer relationships and email list of potential leads. Therefore, work on sending the right message, to the right customers.
If you think, sending bulk emails, with generic content, messages, and subject lines, will help acquire customers, then you my friend are wrong to the core. Audience segmentation will not only stop the mountain of ‘unsubscribes’ but also help you connect with potential customers.
You can use MailChimp to manage, implement and execute your email marketing campaign. Through it, you can not only create customized emailers and content, but also get reports and statistics of what’s working and what’s not, with your campaign. Get in touch with us and we will help you setup your campaign via MailChimp.
3. Give the best experience to your customers through the email content. “Why should I read this email?” Exactly what your users will think, when they receive your email. The key is to engage, persuade and make your audience happy. You have to make sure; they don’t click on the unsubscribe button.
Content. That’s how!
Keeping users engaged and ready for the next email is important. And you can ensure just it, through awesome content. Research customer needs, problems and find out what will get them excited and start working on your email copy.
Offer discounts, coupons, deals and freebies. Send out customized Thank You messages. This way, you will build a trust value and a longterm customer relationship.
Whatever you do, make sure not to enlist users who did not signup. And do not send spam emails. In fact, using tools like MailChimp ensures your emails are sent directly to the user’s inbox and not as spam emails.