If you’re not repurposing your material, you’re losing traffic.
Repurposing is a strategy to alter either the format of your material or alter its target market.
For instance, you may transform a blogpost into a video and release it on YouTube. Or you may turn that blogpost into a series of e-mails, a podcast or perhaps an infographic.
A blogpost on your site will just bring in individuals who have an interest in checking out material. However when you repurpose it, you reach a brand-new target market on various channels.
Envision transforming your blogpost into a Slideshare discussion, and after that getting 50,000 views. It’s completely possible to do this. And even more think of that at the end of your Slideshare, you had a proper and extremely appropriate deal to join your list.
Even if a small portion of individuals who saw your discussion joined your list, it might still be 1,000 or more brand-new customers for you.
You can transform your existing material into:
- Social Network Snippets
- Case Research Studies
- Lead Magnets
- Email Courses
And more …
I ‘d suggest beginning with videos on YouTube, republishing on Medium, taking out social networks bits, and producing a slideshow on SlideShare.
These are a few of the very best and tested methods to repurpose material that will send out stacks of traffic your method.