When the Going Gets Tough…

…take a lesson from Chris Sacca.

In 2009, Chris did a charity bicycle ride from California to South Carolina.

According to Chris, “I had a phrase I kept repeating in my head over and over again, which was, ‘Tonight, I will be in my bed. Tonight, I will be in my bed. Tonight, I will be in my bed…’

“It was something I repeated to remind me that the pain of what I was going through was temporary and that, no matter what, at the end of that day, I would be in my bed that night.”

When you reach a difficult time in your business, focus on just getting through the next step you need to take that day, and then getting into your warm bed that night. Or focus on whatever motivates you, whether it’s a beer with friends tomorrow evening, a walk in the woods or even that triple chocolate cake you’re saving for when you get your crashed website back up and working.

Sometimes it’s the light at the end of the tunnel that keeps us going.