… take a lesson from Chris Sacca.

In 2009, Chris did a charity bike trip from California to South Carolina.

According to Chris, “I had an expression I kept duplicating in my head over and over once again, which was, ‘Tonight, I will remain in my bed. Tonight, I will remain in my bed. Tonight, I will remain in my bed …’

” It was something I duplicated to advise me that the discomfort of what I was going through was short-lived which, no matter what, at the end of that day, I would remain in my bed that night.”

When you reach a hard time in your organisation, concentrate on simply surviving the next action you require to take that day, and after that entering your warm bed that night. Or concentrate on whatever encourages you, whether it’s a beer with pals tomorrow night, a walk in the woods and even that triple chocolate cake you’re conserving for when you get your crashed site back up and working.

In Some Cases it’s the light at the end of the tunnel that keeps us going.