Did you know that a poorly designed website can hinder conversions and sales? Unattractive websites warrant redesigning.
As a company expands, many choose to redesign their website to accommodate increased traffic. Others invest in redesigning their website as part of a tremendous rebranding effort. Regardless of the reason for your company’s interest in a website redesign, the project itself is a massive undertaking, not to mention a crucial one, given the vital role your website plays in your marketing and brand’s image. Know what is not working, what is currently working, and what your goals are.
Several elements affect the cost, but the top three cost drivers above will help you estimate the budget for your website project. Scope Design can provide you with various solutions to help you create the finest website within your budget.
How else will you capitalize on your current website traffic? Worse yet, what if your website’s design discourages people from visiting?
What Is A Web Redesign?
A website redesign is a process that seeks to improve the user experience by re-evaluating the navigation, layouts, content, and technology stack of an existing website.
During your website redesign, you should aim to increase conversions, optimize its speed and technical efficiency, and ensure that it is fully responsive on any device, screen size, browser, or operating system.
When a website’s fundamental structure and functionality are modified just a little, but the site otherwise retains its “refreshed” status, the web page is said to be “refreshed.” For instance, a new color palette and typography may be added to the site’s look and feel, or you may make minor UX adjustments to individual page templates.
Establishing Web Redesign Strategy
Website redesign involves more than fresh colors, buttons, menus, and forms. However, firms that commence the website redesign process typically have the same objectives: enhanced online visibility, improved user experience, and increased conversion. Regardless of what “redesign” means, the following recommendations will help you reach your objectives.
- Create a well-considered web redesign strategy.
Is the content appropriate for your new website? Examine your Google Analytics data to evaluate which sites you should preserve material and what is effective and what is not. Identify relevant KPIs for your business, such as the number of monthly website visitors, the bounce rate, and the average time spent on a page.
For instance, you may wish to accelerate your company’s website, improve its usefulness, and increase conversion rates. Or redesign its appearance. Conduct competitive analysis and identify three of the most appealing websites. What functions do they employ? Suppose you’re ready to go a bit more technical. In that case, you can use paper-and-pen wireframes or simple tools such as Mockplus or Balsamiq to decide how user interface (UI) elements such as sliders, icons, and text blocks will appear on a screen and how screens will be linked.
- Determine what you require today and what you may require in the future.
UI design is only the tip of the iceberg, accounting for an average of 30 percent of the duration of a web project. You cannot establish a comprehensive website redesign strategy because you do not know how your website performs within. Therefore, you require professional assistance.
It relies on your existing KPIs, objectives, growth strategy, and budget. Even the tiniest adjustments to a website’s operation might result in numerous alterations to the user interface and vice versa. It’s one thing to modify its obsolete flat design theme; it’s another to incorporate a product suggestion engine.
- Define your messaging and branding.
Before creating your new website’s design and content, you must clearly understand your desired branding, messaging, and unique selling proposition. This will provide uniformity throughout the entire website. Anyone who sees your website for the first time should immediately understand what you do, how it might help them, and why they should remain on your site, so they do not flee to your competitors.
Consider whether you intend to alter your branding and messaging or if they will remain unchanged. Remember these alterations while you revamp your website. If you want to update it, what must be changed?
Bottom Line
Your website represents your firm to prospective customers, employees, and business partners 24/7. Due to the rapid evolution of design trends and technology, most businesses must remodel their websites every three to five years. Updating your website more frequently may be necessary if you work in a competitive industry.
Increasing revenue is the ultimate objective of every website redesign, but enhancing the user experience and site navigation is undoubtedly a benefit! Scope Design can assist you in establishing a business-appropriate website through a complimentary consultation.
