Traffic is NOT the Holy Grail – This Is

If I get one more offer in my inbox telling me how to free traffic I’ll… well, I guess I’ll do what I’ve been doing – delete it.

First of all, there is no free traffic. Sorry. If it takes you TIME, then it’s not free.

Second, a lack of traffic isn’t the problem for 99% of marketers. Nope. Traffic can be bought in a heartbeat. Get out the credit card and buy solo ads and AdWords and Facebook ads and so forth until your card melts and you’ll be rich, right?

Then why aren’t you doing it?

Because having a ton of traffic means nothing if the traffic isn’t converting.

If focusing on traffic is focusing on the wrong thing, then what’s the right thing?

Getting your sales funnel to convert well AND knowing your metrics.

That is the holy grail of online marketing.

If you know that every lead will make you $1 on average, then you also know you can spend up to 99 cents per lead and you’ll make money.

If your leads are making you $1 and you can buy those leads for fifty cents, then go ahead and melt every credit card you’ve got, because you’re about to make some serious money.

Know your numbers, improve your numbers, closely track everything and you’ll never worry about traffic ever again.

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