Knowing why you need a company website before you build one is essential. While some companies may have only one or two overarching goals for their websites, others may have a broader range of aims.
Before planning the rest of your digital strategy, it’s crucial to pause and consider why you have a website in the first place. I was wondering what kind of website you had. What is the central goal of this site?
Scope Design explores seven distinct categories of websites, provides examples of each and asks readers to reflect on their own sites’ goals.
A website’s function might shift over time as the owner’s requirements shift. Its goals and objectives may be varied, or the website may be designed for a specific purpose.
Importance of Defining Your Website Purpose
A high-quality, user-friendly website takes a lot of time and money to create and maintain. Your website represents more than just an investment of time and money; it also serves as the online public face of your business, organization, or brand. A crucial first step in creating a clear strategy for your website is to get clear on the intended goal of your site.
Knowing the overarching goal of your website will allow you to hone in on the specifics of your intended audience and the actions you hope they will take once they arrive at your domain. In turn, this allows you to determine what you want from your website and how you may evaluate its success.
How Do You Define Your Website Purpose?
You undoubtedly have some concept of how you want your company’s website to look and function when you start to build it. Still, before beginning construction, you must set some concrete goals for your website. In addition to guiding the design and development of your website, your goals should also define how you’ll know when it’s successful.
As a website owner, your priorities will differ from those of your visitors. Concentrate on expanding your brand’s visibility, locating new customers, and producing content specifically for your niche. Conversely, visitors to your site will likely have a problem or query they hope you can help them with. Finding a happy medium between the two is essential for the site’s success in meeting the needs of both groups.
Developing your website will go more smoothly if you have a clear objective or set of goals. As you establish the purposes of your website, you can:
- Discover Who You Want to Reach by Defining Your Website Purposes: You can use this information to tailor your website to the demands of your target audience. The web designer would provide a user-friendly mobile site that makes the breakfast menu simple to locate. Potential customers may be professionals on the go, parents picking up their children from school, or night owls on their way home from work for dinner. Most site visitors in these scenarios will likely use their smartphones to do so.
- Think About the Best Layout for Your Site: Creating well-defined objectives for your website can help you sensibly structure its primary and secondary sections. Keeping your site’s purpose in mind while creating its various components will help you focus on what matters most.
If you want people to subscribe to your monthly newsletter, you should make the sign-up form simple to find and use and include a clear call to action (CTA).
- Write Content That Keeps Visitors Hooked: If you know why you’re building your website, you can use its content better. As part of your strategy development, you will identify your target demographic and develop buyer personas to serve them better. These “personas” representing your ideal customers will guide you as you build your site’s content. Afterward, you’ll tailor your content creation efforts (for instance, webpages, blog posts, and product descriptions) to the preferences of your target audience.
Bottom Line
Here, we hope to show how discussing your website’s mission can be a springboard into a broader discussion about your digital marketing strategy and the kinds of enhancements you should prioritize for your site.
Scope Design values these discussions and the opportunity to learn more about your company or group. You can send us a message or schedule a one-time digital strategy call if you’re curious about how we can help your website succeed.
