Digital marketing opens zillions of possibilities for entrepreneurs in the online world.
It enabled us to make people around the globe within reach. The only downside is that we are unlikely to meet our prospects in person. Thus, we won’t able to watch their body language and observe their tone of voice…or use any tools that we can in person-to-person sales.
That’s where writing a copy that will resonate with your target audience comes in.
However, how can a copywriter know that his/her copy will convince the market and help them reach that “buying decision” using only his/her words?
Well, the best advice that I can give is to read through this post and let me show you how.
9 Types Of Buyers And The Questions In Their Head That You Need To Answer
- “Respect Me” Buyers
“Respect me” buyers consider themselves to be the person with high principles. These types of buyers hate being proven wrong or foolish. They like logical and orderly things and want to be “morally right.”
How to get inside their head
Address the “respect me” buyers by poking holes in their logic by answering the question:
“Is this right for me?”
- “Love Me” Buyers
These types of buyers are those you want to love and be loved. They worry about being unloved and want to be as helpful and appreciated for what she does.
How to get inside their head
As a copywriter, you’ll be able to get into your buyer’s head by talking about trust by answering this:
“Do you appreciate me?”
- “Celebrate Me” Buyers
“Celebrate Me” buyers consider themselves a winner – attractive, self-confident, and competitive. They want to be noticed, admired, and worry about being rejected.
How to get inside their head
Win these types of buyers by giving emphasis on timing and answering the question:
“Will others see me as a success?”
- “Support Me” Buyers
These types of buyers want to understand themselves and be understood by others. “Support Me” buyers consider themselves to be thoughtful, sincere, sensitive, and emotionally intense. They worry about not being “good enough.”
How to get inside their head
Address the “Support Me” buyers by talking about bad life experiences and answering their secret question:
“Do I belong here?”
- The “Teach Me” Buyers
These types of buyers want to understand what’s going on and want to have the “lay of the land.” They like to think of themselves as perceptive and someone who sees things clearer than others.
How to get inside their head
Give emphasis on your offer’s value and answer this to get into the “Teach Me” buyer’s head:
“Do I understand everything correctly?”
- The “Reassure Me” Buyers
These types of buyers want to belong and feel safe within their groups. The “Reassure Me” buyers consider themselves to be cautious, strong-minded, and friendly, and her worry is to be abandoned.
How to get inside their head
Talking about cost vs. need and answering this secret question will mask their concerns:
“Is this safe for me?”
- “Entertain Me” Buyers
“Entertain Me” buyers desire to be happy and excited while doing and discovering new things. The key to these types of buyers is an easy sense of optimism. They see themselves as friendly and fun-loving and, on the other hand, worry about being deprived.
How to get inside their head
Specificity is the priority when it comes to “Entertain Me” buyers…aside from answering the question:
“Is this going to be fun (without any unpleasant surprises)?”
- The “Empower Me” Buyers
The “Empower Me” buyers are those who have a huge sense of justice and always want to be in control. They worry about being under someone else’s authority and consider themselves decisive, respected, and independent.
How to get inside their head
Logical questions are key to masking the concern of an “Empower Me” buyer. Questions like:
“Am I in control of what happens next?”
- “Invite Me” Buyers
These are types of buyers who want to take things slow and peaceful…as they were in the past. “Invite Me” buyers want to get along with one another, and so they worry about being separated or left alone.
How to get inside their head
As a copywriter, you can use their worries to mask their real concern and, of course, answer this question:
“Am I welcome here (along with my whole life and all my people?”
Conclusion
As marketers, our job is to understand and come up with a copy that will resonate with our target market. We have to be someone who pays attention to every detail about them…including the thoughts that are running through their minds.
These nine types of buyers and the secret questions that they are thinking about will help you to write a better copy.
On the other hand, if you need expert help when it comes to creating compelling content that your readers can surely relate to, our team at Scope Design offers help. Please click the link below, and let’s discuss how we can work together.
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