The 5 Most Effective Copywriting Formulas That Are Proven To Convert

Copywriting is not just writing words to a specific group of people. It is the craft and field of writing persuasive messages that compel people to take a certain call to action. These persuasive messages can be in the form of email, paid advertisements, landing pages, and website content.

A good copy is expected to reflect the mission and values of a company or an organization while driving them to take action and creating a lasting impression on their target audience.

You can either get through these formulas and create the copy yourself or outsource a team that will do the market research and writes copy for your offer so you can focus all your time and energy nurturing your leads and helping your clients.

The Five Most Effective Copywriting Formulas That Are Proven To Convert To Get The Results You Want For Your Business


This formula stands for Attention-Interest-Desire-Action. This is one of the oldest formulas and comes first to marketers’ minds whenever they talk about creating a copy. 

AIDA works through:

Attention. Grab your reader’s attention by showing something that stands out.

Interest. This is where you will pique your reader’s interest by showing them something interesting and appealing.

Desire. The part where you exhibit the benefits of your offer creates an itch within your reader’s mind and emotion.

Action. Telling the readers to take action.


Stands for Problem-Agitation-Solution. One of the best approaches when it comes to creating copy is by stating the problem or problems that your audience is going through.

This is how this formula will look like this:

Problem. Identify and elaborate on your target market’s problem.

Agitation. Intensify the problem by stating the long-term and most painful effects that it may bring them.

Solution. Present the solution, which is your offer, and encourage your audience to take action.


The Before-After-Bridge formula. This starts by also stating the problem, then jumping to the situation after they solve this problem and your solution to this problem which will bridge the gap.

Here’s what this formula will look like:

Before. Present your target market’s problem.

After. This is the part where you will make them create a picture of the day where they successfully solve their “before” which is the problem.

Bridge. The solution to bridging the gap between the “before” and the “after” is supposed to be your offer.


This stands for Promise-Picture-Proof-Push. Unlike the other formulas, PPPP will first site your offer and its benefits and eventually ask them to push through with your offer.

This formula will look like this:

Promise. This is where you proclaim your product in a way that will change your reader’s life.

Picture. Make your target market imagine what life would be like after availing of your offer. Use all your senses to describe the result if necessary.

Proof. These are facts that will make your claim stronger and build more credibility for your offer.

Push. The part where you persuade them to take action and go with your product.


It sounds like nonsense, but it’s not. This one-of-a-kind framework means 


Yes, I know this last one is kinda long, and this is how it works:

Attention. Present your biggest promise with the biggest problem that it can solve.

Interest. This is where you will cite the reasons why your readers should be interested in what you have to say.

Credibility. Give them reasons to believe in your claims.

Proof. These are facts and pieces of evidence that will solidify your promises.

Benefits. Use bullet points and enumerate them all.

Scarcity. Insert a deadline or a limit for your target audience to immediately take action.

Action. The step-by-step process on what you want them [readers] to do.

Warn. This is where you will give them a picture if they don’t take action.

Now. Motivate them to grab your offer and push with your offer now.


You could get too excited about these formulas and eventually ruin your copy. This might lead to the opposite outcome from your desired result. You should also know your audience like the back of your hand for this to work; that’s why market research is a crucial part of this process.

And like what I’ve said earlier, you can skip this process by outsourcing a team that specializes in market research as well as copywriting.


In a nutshell, writing a copy will burn more time than you expected. You will have to conduct the necessary research to understand your market and your competitors; that’s why our team at Scope Design is here to help you craft a copy that is assembled for lead generation and conversion. Click the link below to learn more about our services.

Let me know your thoughts in the comments section below, and don’t forget to share this post.

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