It is crucial that we create this detailed profile of a fictional persona that will help us understand our ideal customers before launching our product or service. We call this persona “avatar.”
Getting to know the avatar that we created will significantly help us to easily find them. This avatar profiling includes their problems, where they hang out, their hobbies, interests, challenges they are facing, aspirations, what they look like, their jobs, what they like to eat, and everything there is to know depending on the offer or solution that you have for them.
If you are a copywriter, you know that researching your avatar is the most important part of making the copy…the copy itself comes secondary.
On top of that, there are other things to consider like the market sophistication level that your market is at and, of course, the awareness levels of your target audience. This process could actually take you weeks, if not months, of researching and preparation…
Unless you get help from third-party experts who will do the heavy lifting for you.
Although, one complication that you may encounter when you are writing copy for your market is when your avatar’s awareness levels are in different stages. The good news is that you are reading just the right post for this problem.
How To Write A Persuading Copy When You Found Out That Your Market Is At Different Awareness Levels
- Get the majority.
What you want to do is break down the research that you gathered and break them down into groups. You will eventually notice what your market mainly consists of, and so now you can decide what group you think is most likely to convert.
From there, you can begin composing your copy.
- “Less aware” prospects can go to a break-out page.
This is kind of similar to the first one, but you don’t need to only choose the group that you think will convert. It’s like letting them decide what group they are in.
You can make this happen by putting your whole copy for the “less aware” prospects on a separate page. After that, write the teaser on the first page and insert the word “Read more.”
By simply doing that, your most aware readers will continue reading the front page, while the others who need more information from you can get more of it on a separate page that you prepared for them.
- Use subheadings.
Some copywriters make use of their subheadlines by highlighting a feature of their offer, but there’s a more appropriate way of maximizing this part.
It’s none other than telling a story through it.
You see, people who read your copy don’t really go through all of them; almost all copywriters and marketers know this. What you can do is make your subheadline tell the whole story, and be sure to make it skimmable.
This way, those people who will take a look at your copy and skim for a minute or two will still understand what you’re trying to tell them.
Conclusion
At the end of the day, the ideal number of avatars is only ONE. However, if you have more than one and you can’t really choose between them, you can always apply the methods that I teach you so that you can still resonate with your target market.
I also understand that this could be all too much to digest or imply…that’s why our team at Scope Design is here to help you figure out your avatar and write a compelling copy that they can relate with. Just click the link below and let us work together.
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