Archives for marketing lessons

Marketing Lessons I Learned the Hard Way

You can take an awful lot of those “how to market online” courses and sometimes still not learn the truly groundbreaking stuff. I’m talking about the seemingly unimportant things that turn out to be so important, it’s like a scene in one of those adventure movies: The hero fights through obstacle after obstacle to get to this secret cave that hasn’t been entered in a century. He pries open the heavy door, sweeps away several inches of cobwebs, and by the light of his torch he sees something shiny. He picks it up… it’s a gold coin! Nice, but not that earth-shattering, right? It’s just one coin…
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