This is a guest post from Anna Foster of Top 10 Website Hosting.
These days, it’s near impossible to get away with having a poor quality site, especially if you intend to make money from it. Out of all the possible contributions to a “poor quality” website, slow-loading pages are the worst offenders.
What’s The Big Deal?
Whether they’re reading up on the latest tech, indulging in an online shopping spree, or browsing expensive stuff they can’t afford, internet users highly value speed. They value speed more than hilarious website animations, pretty images, or quirky pop-ups. Fast websites are what people want and slow ones are getting left behind.
What Will You Gain From A Faster Website?
Internet users now expect to be able to find what they’re looking for quickly and easily. If they don’t, they’ll leave your site and visit one that will meet these expectations. Consider the potential consequences of this.
Firstly, the prospective customer is unlikely to return if they had a poor quality experience on your website. And, a competitor has gained a customer simply because of that fact.
Somewhere down the line, your search engine placement will suffer as a result of a high bounce rate, and your competitor’s site will get a boost in organic search engine traffic. This may place you underneath them in search engines, where potential customers will see that competitor site before yours. I don’t need to tell you how unproductive this would be for your business.
Flip the situation around and consider you have a super fast site, that’s smooth and easy to navigate. You have the potential to secure your sales, work on retaining those customers, and build ultimate customer loyalty.
Out of the two ends of the spectrum, I know which one I’d prefer!
Talk Is Cheap – Let’s Look At The Stats
Of course, all this means nothing without statistics to back it up. So here they are:
- Internet users spend a whopping 70% more time on a site that loads quickly
- 47% of consumers expect a web page to load in 2 seconds or less
- 76% of customers who experience poor website performance are less likely to make any more purchases on that site
- Page speed has a direct impact on the effectiveness of Google Adwords and a site’s quality score
- 22% of desktop users claim they’ll close the browser tab if a site takes longer than 3 seconds to load
Let’s Sort It Out!
Despite these statistics, implementing faster-loading times was only top priority for 3% of marketers in 2019! We say, that’s not enough! Businesses need to make it high on their list of priorities to meet customer demand, increase their SEO, and ultimately gain more sales.
Work on your website’s speed and see the different it makes to you and your customers.