Scope Magazine – Issue #9

Thanks for checking out our 9th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

 

Customer Loyalty Programs and Your Local Business

You’ve probably heard that 80% of your business will come from repeat customers. So embrace it! Customer loyalty programs help you obtain repeat customers. People love rewards and you’ll be surprised at how easy it is to roll out a loyalty program for your small business.

Making Direct Mail Work for Your Business with EDDM

Direct mail still works. People check their mail every day, just like eating, sleeping and breathing. In fact, direct mail can be even more effective than internet advertising. In fact, if you use EDDM, you’re bound to find your results surprisingly positive.

Beginners Guide to Google Adwords – Local Business Quick Start Guide

Did you know that Google makes 95% of its revenue from its advertising? Adwords is perfect for those with an advertising budget, however big or small. The way it works is simple: you pay for a sponsored advertisement and reel in the guaranteed traffic!

3 Fast Ways to Drive Sales with Facebook

The results of Facebook advertising can happen very quickly. It’s not unusual to see sales start after 24 hours of running an ad. As a small business owner, you can use Facebook to your advantage. Here’s how.