Scope Magazine – Issue #8

Thanks for checking out our 8th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

Google’s Mobilegeddon Is Upon Us (And Here’s What You’re Going To Do About It)

One of Google’s most anticipated updates is rolling out, and the big “G” has been very clear that the focus will be on the mobile experience. Specifically, Google says that how “mobile friendly” a site is will now factor into where that site will rank when relevant keywords are searched.

YouTube Cheat Sheet for Local Business

More and more local businesses are using YouTube as a way to advertise their products and services, and are having great success in doing so. If you’re ready to expand your brand visibility on YouTube, we’ve come up with a cheat sheet to help you avoid common mistakes, and get more exposure faster!

How Social Media Impacts Your Search Rankings

We all know that SEO is the main tactic used to achieve good rankings in search engines, but it isn’t the only way. More local businesses are using social media to leverage their advertising costs and it’s boosting their SEO rankings in the process!

Leveraging Twitter for Your Business

Social media is one of the best ways to promote your local business. The likes of Twitter has been the backbone of many local service and product providers, but only those who have used their account strategically. So let’s explore how leveraging your Twitter account can boost your sales.