Scope Magazine – Issue #7

Thanks for checking out our 7th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

Social Media Trends Making an Impact in 2015

The internet now presents many exciting possibilities for small businesses to reach out to potential customers, and the use of social media platforms have helped countless business owners manage customer engagements and promote their products and services in an extremely targeted way. Here’s some of the trends making an impact in 2015.

How to Dominate Local SEO & Outrank Your Competitors

As a local business, there’s nothing more important than dominating local SEO. Your traffic is much more targeted than online retailers and it can’t be stressed enough the importance of focusing your SEO strategy on the right keywords and phrases.

5 Fatal Beginner Mistakes That Will Kill Your PPC Budget

Drawing in traffic to your Web site takes time and a great strategy. This especially holds true when you’re using search engine optimization. What a lot of small business owners are finding to be quicker and just as effective are Pay-Per-Click ads.

How To Monitor Your Social Media Presence in 10 Minutes a Day

Keeping an active presence on social media means consistently adding content, responding to comments and posts, and listening to what your followers are saying – which can be daunting time consuming. These five steps will help you monitor your business’ social media presence in only 10 minutes a day.