Scope Magazine – Issue #6

Thanks for checking out our 6th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable
you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

When Should You Remove Reviews?

Not too long ago, business reviews were written by subject-matter experts and printed in well-known publications. In today’s world, that’s simply no longer the case. So what should you do when faced with a negative review of your business? You have some options…

Do Local Listings Really Matter?

The most popular trends in digital marketing today are social media and content marketing. But these trends don’t necessarily mean you should just forget about the use of local listings. We’re not talking about the Yellow Pages here, but their online equivalent – Yelp, YP.com, Yahoo Local, etc.

Newsletter Marketing… More Important Than You Think

These days, with social media all the rage, it’s easy to overlook email marketing for your small business. After all, who uses email anymore? Turns out a lot of people do, in fact three times as many people as Facebook and Twitter users combined!

How to Write Amazing Blog Content (That Keeps People Coming Back)

By now, you’ve probably heard the phrase that “Content is King” right? Throughout all of the algorithm updates Google has released over the last six years – one thing has never changed. Google loves to index fresh content. In this article, we’ll get straight to the point and show you how to keep your visitors keep coming back for more.