Scope Magazine – Issue #57

Thanks for checking out the 57th issue of Scope, the “go-to” online marketing guide for small business. We’re excited to share our industry experience and expertise to help small business owners be successful online with insider tips and advice for everything in the online marketing world.

Stop ignoring the extreme complexities that come with online marketing and start making a difference in your business today.

Whether you are new to your business or an old pro, learning a few key online marketing strategies can take your business to the next level. The question is, are you ready?

In this issue…

Here’s What You Need to Know About the Latest Google Updates

When it comes to marketing, Google’s the 800-pound gorilla in the room. And every marketer knows that Google’s algorithms are proprietary… Top secret stuff. But every once in a while, Google does marketers a solid and releases information about these updates and on May 2019, Google announced several new marketing updates all at once. Here’s what you need to know about them.

What the Future Holds for Social Media Marketing

At this point, few people would argue that social media marketing is a passing fad. It’s here to stay. But… that doesn’t mean it’s not changing. Like everything else in digital marketing, it’s in a near-constant state of flux. So, with that in mind, let’s look at where social media marketing is now, where it was, and where it’s likely to go in the future.

How Social Proof Can Give You An Edge Over Your Competitors

You’ve got a great product or service; you know you do! But how can you prove that to your target audience? Technically there are all kinds of ways… But these days, by far the most popular and impactful kind of proof is social proof. It’s what happens when people talk positively about a product, service, company, or any other commodity and we’re revealing how you can use it to give you an edge over your competitors!

5 Tips to Get the Most from Your Local Business Blog

Blogging is still one of the best ways to drive traffic to your website and attract new customers. But are you making the most of your local business blog? The answer starts with numbers and ends with specific advice. So, let’s dig into some statistics, and then we’ll look at 5 tips you can use to put your blog to work for you.