Scope Magazine – Issue #56

Thanks for checking out the 56th issue of Scope, the “go-to” online marketing guide for small business. We’re excited to share our industry experience and expertise to help small business owners be successful online with insider tips and advice for everything in the online marketing world.

Stop ignoring the extreme complexities that come with online marketing and start making a difference in your business today.

Whether you are new to your business or an old pro, learning a few key online marketing strategies can take your business to the next level. The question is, are you ready?

In this issue…

Why Facebook Messenger Ads are AWESOME for Small Business

If you’re like a lot of small business owners, you know that it’s getting harder to get the ROI you want on Facebook ads and it might be time to check out Facebook’s newest ad option – Facebook Messenger Ads. In this article you’ll learn how you can reach more of your audience using them.

Voice Search is Dominating Heres What You Need to Know Now

As of 2019, 20% of all Google searches are voice-activated. What’s that tell us? It shouldn’t be a surprise. Voice search is here to stay and it’s growing – businesses who don’t embrace it now are going to be left scrambling in the very near future. If you haven’t integrated voice search into your marketing yet- Here’s what you need to know.

3 Mobile Marketing Musts for Local Businesses

You might be sick of hearing about mobile marketing, but you can’t afford to ignore it. So what mobile marketing elements are the most important for local businesses? In this article we’re breaking down the 3 mobile “musts” you need to address now and how you can capitalize on the huge growth of mobile searches.

The 5 Simple Marketing Metrics You Should Know

A lot of business owners look at ma-rketing as an afterthought. They’re fo-cusing on other things – but it’s not a great idea to ignore marketing. While you might not have a ton of time to spend on marketing, there are a few basic marketing me-trics that you need to be aware of because not knowing them can negatively affect your business’s profitability over time.