Scope Magazine – Issue #55

Thanks for checking out the 55th issue of Scope, the “go-to” online marketing guide for small business. We’re excited to share our industry experience and expertise to help small business owners be successful online with insider tips and advice for everything in the online marketing world.

Stop ignoring the extreme complexities that come with online marketing and start making a difference in your business today.

Whether you are new to your business or an old pro, learning a few key online marketing strategies can take your business to the next level. The question is, are you ready?

In this issue…

Capture More Email Leads With These 5 Sure-Fire Strategies

Email marketing is old school. But it remains a crucial opportunity to connect with potential leads and turn them into loyal customers. Email marketing might not be new but that doesn’t mean that you can afford to ignore it. And to help you kick your lead generation into high gear, we will cover 5 sure-fire email marketing strategies any business can boost their bottom line using.

Create Killer Content Without Writing A Single Word With a Content Collaboration

What if you could create better content with less work? If you’re screaming, “Sign me up!” then you’re not alone. Content creation is a lot of work. It takes time, expertise, and attention to detail. So how can you create great content for your business, without actually doing all the legwork yourself?. The solution is – drum roll, please – NOT DOING EVERYTHING YOURSELF. I’m talking here about content collaboration and it can be a game changer for your business. Here’s what you need to know

AdWords is D-D-Dying… Say Hello Google Local Service Ads!

I’m sorry that I have to break it to you but… AdWords is dying. Well, I’m not that sorry because Google Local Service Ads are a better option for local businesses than AdWords ever was. Why? Because it’s designed especially for local businesses. So let’s talk about it – and about the Google Guarantee Badge.

Local SEO VS National SEO Explained

You’ve got your SEO all figured out, right? Well… maybe. Perhaps you’ve done a ton of research to find great keywords. You’ve optimized your links and tags. Guess what? If your business is local and you haven’t focused on local SEO, then the chances are good that you’re falling behind your competitors without realizing it. All SEO is not created equal and for small businesses, local SEO is where it’s at. So if you’re a small business owner, this article was written for you!