Scope Magazine – Issue #53

Thanks for checking out the 53rd issue of Scope, the “go-to” online marketing guide for small business. We’re excited to share our industry experience and expertise to help small business owners be successful online with insider tips and advice for everything in the online marketing world.

Stop ignoring the extreme complexities that come with online marketing and start making a difference in your business today.

Whether you are new to your business or an old pro, learning a few key online marketing strategies can take your business to the next level. The question is, are you ready?

In this issue…

Here’s Why Your Business Isn’t Growing (And How To Turn Things Around!)

Is your business is in a rut? Even if it isn’t right now, it will be someday. It happens to every business. The good news is that it doesn’t need to be that way. Here are some of the most common things that cause a business to stagnate.

10 Marketing Tool You Aren’T Using – But Should Be!

A marketer is only as good as the tools they use. That’s easy to say, but it glosses over one of the real challenges that small business owners must face. It seems like there’s tools that do everything, even for stuff you didn’t know needed doing. With so many marketing tools to choose from, how do you know which ones are worthwhile? It’s a good question – and I’m here to help. Here are 10 marketing tools that you aren’t using yet but should be.

Is Wi-Fi Marketing Right For Your Business?

I’m willing to bet you’ve been marketed through Wifi and didn’t even know it. Wi-Fi Marketing is simply marketing that’s targeted to a customer’s mobile device. When you make your wi-fi available to customers, you can begin collecting information about them (like their email) even before they get access. The free wi-fi you offer your customers is also – drum roll, please – a terrific marketing opportunity. Handle it right, and you can use that connection to build your list, gather information about your customers, and even improve your customer service.

New Marketing Opportunities on Instagram (that Small Business Owners Will Love)

What’s Instagram to you? If your response is “a platform to share selfies” or “something my kids use,” then guess what? You’re missing some exciting marketing opportunities. The truth is that more brands are using Instagram for marketing every day. Keep on reading to learn more about Instagram’s newest marketing opportunities for small business.