Scope Magazine – Issue #52

Thanks for checking out the 52nd issue of Scope, the “go-to” online marketing guide for small business. We’re excited to share our industry experience and expertise to help small business owners be successful online with insider tips and advice for everything in the online marketing world.

Stop ignoring the extreme complexities that come with online marketing and start making a difference in your business today.

Whether you are new to your business or an old pro, learning a few key online marketing strategies can take your business to the next level. The question is, are you ready?

In this issue…

5 Foolproof Ways to Get Visitors BACK to Your Website

If you know anything at all about marketing, you know that it’s rare for a first-time visitor to a website to buy anything or even fill out a subscription form. It’s what they do on their NEXT visit – and the one after that – that will determine whether you’ve gained a new customer. Makes sense, but it never ceases to amaze me how many businesses don’t focus on repeat traffic. But, that’s about to change. In this article, we’ll share 5 foolproof ways to get those first-time visitors BACK to your website so you can make some money.

7 Conversation Starters to Get Your Audience Talking

Engaging means capturing someone’s attention – connecting – and having a conversation. Not easy to do on the internet, particularly when there are millions of other things clamoring for attention at the same time. But, that doesn’t mean it’s impossible. It just means you need to try a little harder (and be open to a few suggestions)… Here are 7 simple conversation starters to get your audience talking to you.

The SEO Trends Making the Biggest Impact in 2019

SEO changes are coming one after another – like waves. And in 2019, you’ve got two choices: sink or swim. Sound dramatic? Maybe it is. But the truth is that it’s getting more and more difficult to stay on top of the shifting tides of SEO. Google’s updates its algorithm regularly and doesn’t share the changes – and if you want your website to stay visible and maintain its rank, you’ve got to be ready to move with the current. So, with that in mind, here are the biggest SEO trends of 2019 as I see them – and some tips about how to use them to your advantage.

The Top 10 Signs You Need to Redesign Your Website in 2019

Is your website showing its age? Let’s face it. Many of us look at website redesign as a hassle. If our current websites are up and running – even if they’re not perfect – we put off redesigning them because we think it’s not a priority. Baving an out-of-date website can erode trust with your existing customers and make it difficult to attract new ones. So… Does your site need a facelift in 2019? Here are 10 sure-fire signs that it does.