Scope Magazine – Issue #51

Thanks for checking out the 51th issue of Scope, the “go-to” online marketing guide for small business. We’re excited to share our industry experience and expertise to help small business owners be successful online with insider tips and advice for everything in the online marketing world.

Stop ignoring the extreme complexities that come with online marketing and start making a difference in your business today.

Whether you are new to your business or an old pro, learning a few key online marketing strategies can take your business to the next level. The question is, are you ready?


In this issue…

7 Marketing Trends You Can’t Afford to Ignore in 2019

Who cares about marketing trends, right? If that’s your attitude, I get it. But the truth is… If you’ve been ignoring all trends in favor of the tried and true, then guess what? It’s time. 2019 is the year to shake things up. With that in mind, here are 7 trends that you can no longer afford to ignore in 2019.

How to Avoid Getting Slapped by Google’s E.A.T. Update

Has your organic traffic taken a nosedive lately – or if not a nosedive, at least a significant dip? There’s a reason for that. Google tweaks its search algorithm all the time. Some updates are small while others are major. And, Google’s E.A.T. update, caused some previously top-ranked sites to lose more than 50% of their organic traffic overnight. Yikes. So what Does E.A.T. Stand For? We will reveal everything you need to know starting on page 9

The Pros and Cons of Having AI Interact with Your Customers

What do you think of when you think of artificial intelligence? If your thoughts veer to the ominous HAL in 2001: A Space Odyssey, you’re not alone. But in my opinion it’s a mistake for small business owners to avoid investing at least a little bit of time and money in AI. It’s a trend that’s here to stay. But there are some serious risks to using AI too and it’s important for you to understand both the pros & cons so you can make an informed decision about whether AI is a worthwhile investment for your business.

How to Create a Killer Facebook Video Ad for Your Business

Not using Facebook video for advertising? I’m not going to beat around the bush. You’re making a mistake. In fact, I think Facebook video marketing may be the single best way to increase conversions and sales for your business. Just a few years ago, video marketing on Facebook was seen as cutting edge. Now, it’s the norm. If you’re not doing it, you are losing customers to your competitors. It’s just that simple. We’ve put together some tips for a successful campaign.

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