Scope Magazine – Issue #48

Thanks for checking out our 48th issue of Scope, the “go-to” online marketing guide for small business. We’re excited to share our industry experience and expertise to help small business owners be successful online with insider tips and advice for everything in the online marketing world.

Stop ignoring the extreme complexities that come with online marketing and start making a difference in your business today.

Whether you are new to your business or an old pro, learning a few key online marketing strategies can take your business to the next level. The question is, are you ready?

In this issue…

What Content Marketing Can Do for Your Business

Promoting your business online in today’s short attention span theater isn’t easy. Even those companies that currently rank well on search engines or have a thriving social media presence still face stiff competition. But simply ranking fairly well and engaging with your audience on social media is going to cut it. If you want to stand out from the crowd, an effective content marketing strategy is a must. Here’s what effective content marketing can do for you.

Boost Your Facebook Engagement in 5 Steps!

Facebook continues to be one of the most popular and influential social media platforms in the world with more than one billion active users. As a business, you can no longer continue to leave Facebook out of your online marketing strategy. If you want to grow your business, you have to have a presence on Facebook. However, to be successful, and build your Facebook fan base, you have to be engaged with your audience. Here are five of the best ways that you can boost Facebook engagement and increase your fan base.

How to Define Your Brand Message

When it comes to establishing a strong foothold within your industry, it is absolutely necessary to build a unique and recognized brand that aligns with a clear and direct brand message. Your brand message should clearly and concisely convey to potential customers what you have to offer, and how committed you are to providing quality and value. But here’s the thing… “You aren’t the one who defines your brand message – your customers do!” In this article we’ll show you how to build a brand that provides a clear message that resonates with your audience.

Is Instagram Right your Business?

If you’re an inexperienced marketer, and trying to grow your presence online it’s a virtual certainty that you’re missing opportunities – and sales – because of the marketing choices you’re making… Yikes! Most small and medium-sized business can’t afford to give sales away. So, with that in mind, let’s talk about how you can tell if it’s time to outsource your marketing to an agency.