Scope Magazine – Issue #47

Thanks for checking out our 47th issue of Scope, the “go-to” online marketing guide for small business. We’re excited to share our industry experience and expertise to help small business owners be successful online with insider tips and advice for everything in the online marketing world.

Stop ignoring the extreme complexities that come with online marketing and start making a difference in your business today.

Whether you are new to your business or an old pro, learning a few key online marketing strategies can take your business to the next level. The question is, are you ready?

In this issue…

5 Ways to Drive More Customers with Content Marketing

Online marketers talk about driving customers more than your average Uber driver – and who can blame them? Traffic is income, or at least it is if you do your job. If you can’t get people through the virtual door of your website, they won’t buy from you. It’s as simple as that.The trick, of course, is getting them there. Your competitors are lined up like a row of carnival barkers, each trying to out-yell the others. You’ve got to find a way to make your voice heard above the chaos. So here’s 5 methods you can try to drive more customers with content marketing.

Can Reviews Affect Your SEO Rankings?

You already know that local SEO is the name of the game. It’s essential to send Google signals – through keyword use and other SEO techniques – that your business is local, as well as it who it serves and where it is. But did you know that your online reviews play a direct role in your business making the cut to appear in the Google local three-pack? In case you don’t know, that’s the collection of businesses that appear at the top of Google’s SERP when someone searches a keyword. It turns out that one of the keys to landing a coveted spot in the three-pack is getting good reviews. Here’s what you need to know.

How to Choose the Right Social Media Platforms for Your Business

The social media landscape always seems to be changing. New sites don’t pop up every day, but our perception of them is always shifting. The same is true of the general public. You might feel like you need to maintain a presence on every social media site from Facebook to Instagram, but guess what? You don’t. Not by a long shot. But the trick is knowing which platforms are most likely to bear fruit – and which are better left alone. Here are some things that can help.

What’s Changing with Google (and How It Affects You)

Trying to pin down Google’s algorithm is a little like trying to nail Jell-O to a wall. Why would you even try? It’s just going to fall off the nail anyway. But you can’t stop trying. Ranking prominently on Google is a must for every local business. The businesses that appear in the top five spots on Google get the lion’s share of the traffic. If you miss the mark, you’ll be missing out on business. With that in mind, here are the most important things you need to know about what’s changing with Google – and why you should care.