Scope Magazine – Issue #46

Thanks for checking out our 46th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

7 Tools You Probably Haven’t Heard Of

News Flash: Your social media tools aren’t getting the job done. You might think you have the latest and greatest – and maybe your social media game is on point. But that said, I’m willing to bet that there are a few great tools that you haven’t heard about. Using them can help you take your social media marketing campaigns to a new level.

Is Your Website Optimized for Success?

I’m sure you already know about Search Engine Optimization, but a lot of local businesses are, quite simply, not getting the job done. They’re focusing on outdated SEO methods, or else they’ve designed their own website and missed out on some key opportunities to improve their Google rank. That stops now. In this post, I’ll walk you through the must-have optimization techniques that will help your website get the lion’s share of traffic for your keywords.

10 Killer Local Marketing Ideas to Try

Local marketing is a must, and it has a lot of moving parts. You’ve got to think about SEO, content marketing, social media and PPC ads – it’s a lot for anybody to handle. The real key to effective local marketing is knowing what ideas are worth pursuing and which ones aren’t. Here are 10 killer local marketing ideas that can have a serious impact on your profits.

Your Facebook Marketing is Missing the Boat with Gen X, Millennials, and Gen Z

You might be a Facebook marketing whiz. You’ve got targeting down, you create compelling posts to share with your followers, and you can curate content like nobody’s business. But guess what? If you’re not tailoring your content to the generation of your audience, you’re missing the boat. Wondering why? It’s because Generation X, Millennials, and Gen Z use Facebook in different ways. And that means you’ve got to know your audience and then customize your approach to ensure that you’re reaching them.