Scope Magazine – Issue #44

Thanks for checking out our 44th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

How to Use Psychology to Hack Your Customers’ Brain and Boost Sales!

What if you could control the way your audience reacts to your website and content?  It sounds like something out of a Frankenstein story – or else a terrifying, dystopian tale that could keep you awake at night, right?  But the truth is that it’s not as manipulative (or scary) as it sounds. The good news for you is that you can use the psychology to connect with people in your target audience, build your business reputation, and even convince people to buy your products & services.

Can Social Cards Help You Attract New Customers?

It’s gratifying when someone links to one of your social profiles. It’s free advertising – and what’s better than that?  Just one link could potentially translate to thousands of dollars of business. But… What the heck is a social card? In a way, social cards are the calling cards of the digital age. Just as a printed calling card could show something about the owner’s personality, a social card is your opportunity to show off your business in its best (and most compelling) light.

Making Sure Your Multi-Location Business is Visible on Google.

Optimizing a website is both a science and an art. It can be a challenge to get even one page to rank when you’re operating in a competitive niche. But what happens if your business has multiple locations? You need your target audience to be able to find you. The trick?  Knowing how to optimize your website so that each location gets its turn in the spotlight and we’ll show you exactly how it’s done.

6 Pro Tips to Boost Your Sales & Set You Up for Success!

2018 should be your best year yet. You’ve learned about local marketing and you’re implementing what you know. But is it enough? Maybe… but maybe not. The key is knowing which tactics to use – and which to leave behind. That’s why we’ve put together this collection of six things you should be doing in 2018 to make the most of your local marketing.