Scope Magazine – Issue #43

Thanks for checking out our 43rd issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

Why Building Authority is the Secret to Online Success

Here’s a secret that a lot of entrepreneurs don’t know: Authority is not something other people bestow on you. It’s something you can build. That might surprise you. But it shouldn’t. Why is authority important? It’s very simple. When you have authority, people listen to what you say. They value your opinion – and when you tell them to buy something, they’re likely to do it.

Your Website Content Sucks and Here’s Why

Your website content sucks. Ouch. That’s painful to hear, but it’s also probably true. But you’re not alone. Most small business website content sucks. The good news is, you can make it not suck. The most difficult part is evaluating your content with a critical eye and acknowledging that it’s not working. Here are seven signs that your content isn’t pulling its weight.

How to Rank for Local Businesses “Near Me” Searches

Google Searches have changed a lot in the last four years. Mobile searches have overtaken desktop searches and Google has prioritized local searches over non-local. These two factors, combined with a rise in voice search, have changed the ballgame when it comes to ranking for local searches on Google. Understanding what factors influence “Near Me” results can give you an edge.

6 Reasons Why You Should Outsource Your Marketing to an Agency

If you’re an inexperienced marketer, and trying to grow your presence online it’s a virtual certainty that you’re missing opportunities – and sales – because of the marketing choices you’re making… Yikes! Most small and medium-sized business can’t afford to give sales away. So, with that in mind, let’s talk about how you can tell if it’s time to outsource your marketing to an agency.