Scope Magazine – Issue #41

Thanks for checking out our 41st issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

7 Smart Ways to Grow Your Email List

Email marketing is where it’s at. It might not be the new, sparkly toy in your marketing tool box, but email dominates when it comes to ROI. In fact, email marketing earns an average of $40 for every $1 spent. Let’s face it, that’s the ROI that marketing dreams are made of. Here’s the thing. Growing your list doesn’t have to cost you a ton of money. We’ll reveal 7 smart ways to attract new subscribers.

How to Get More Customer Referrals

You want to attract more business. But if you’re thinking that the best way to get it is through paid advertising, think again. The truth is that word of mouth advertising is still worth its weight in gold. Referrals from friends and colleagues carry even more weight. In fact, they convert 30% more often than leads that come from other sources so let’s talk about some simple things you can do to get more customer referrals.

How to Increase Sales on a Shoestring Budget

You’ve got to spend money to make money. Right? Well… maybe. Many of the tried and true marketing tricks you read about do require a substan-tial budget. But some don’t. It’s all about getting creative and taking chances with your marketing where it makes sense to do so. So, with that in mind, here are some super-effective marketing tricks that can help you grow your sales without blowing through your (small) budget.

What’s the Definition of a GOOD Website?

Most businesses these days have a website. But is that enough to make your business a success? Is it enough to help your business grow and thrive? The problem is that a lot of entrepreneurs and business owners don’t know what goes into creating a good website – good. So, with that in mind, let’s take a few minutes to define what makes a website good. Once you know, you can create the kind of website that converts more visitors and attracts new customers.