Scope Magazine – Issue #40

Thanks for checking out our 40th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue… Make Every Click Count: Tips for Creating Killer PPC Ads, These SEO Trends Will Dominate in 2018, 8 Secrets of Local Facebook Marketing in 2018, 21 Click Worthy Ideas to Create the Perfect PR for Your Local Business!

In this issue…

Make Every Click Count: Tips for Creating Killer PPC Ads

When you create pay-per-click ads, you pay for every click you get. So, it stands to reason that you want to make every click count. Even if you don’t think of yourself as a marketing pro, there are some simple tricks you can learn to take your PPC ads to the next level.

These SEO Trends Will Dominate in 2018

Trying to stay on top of SE0 trends is like trying to hit a moving target while on a speeding train. The landscape and perspective changes so quickly that it can feel impossible to keep up. But you need to try. The good news is that there are some new trends on Google that can help increase your visibility—if you know how to use them.

8 Secrets of Local Facebook Marketing in 2018

Have you made New Year’s resolu-tions for your business? Here’s one suggestion: Master local marketing on Facebook. The chances are good that many of your customers use it daily—but that doesn’t necessarily mean that you’re doing a great job of connecting with them. With that in mind, here are eight things you can do starting right now to ring the new year in with a bang — and become a master of local Facebook marketing.

21 Click Worthy Ideas to Create the Perfect PR for Your Local Business!

Your business needs publicity and there is no better marketing tool for your business than publicity… I.E. on-line exposure. It’s vital to the growth of your business. But if you have ever struggled to come up with ideas on how to promote your business these expert tips will show you how to turn your business’s news and events into publicity and attract more customers.