Scope Magazine – Issue #37

Thanks for checking out our 37th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

6 Smart Ways to Generate More Positive Reviews

By now every business owner knows the value of positive reviews – and they’ve never been important than they are right now. But if you’re thinking of customer reviews as something that you can’t control, think again. You don’t have to take a backseat to your customer’s whims. Here are six smart ways you can get more positive reviews online.

How to Optimize Your Website for Smart Speakers and Voice-Activated Devices

Do you use voice search on your phone or on an in-home device like Google Home or Amazon Echo? Voice search is booming, as it provides voice-activated, localized search results that use casual human speech and questions instead of traditional keywords. This means that it’s no longer enough to use the keywords people type on your website. You need to consider the things they say, too.

How to Write Emails Like a Pro

Email marketing remains one of the best ways to market your business. Yet many businesses out there view it as an outdated, and antiquated way of marketing. If you are constantly sending out “mediocre at best” emails, then the reality is that your subscription list is essentially worthless. If you don’t change your email tactics, it’s only going to get worse. Here’s 5 easy steps to becoming a better email marketer.

Then & Now – How the SEO Game Has Changed

It’s official. The SEO game has changed. In fact, things are changing so quickly that they’re hard to keep up with. We no longer live in a world where we can easily grab hold of what matters in SEO because it changes. It can feel impossible to keep up – and yet keep up we must. Let’s talk about what working now, and what strategies you should leave behind in the ever changing world of SEO.