Scope Magazine – Issue #36

Thanks for checking out our 36th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

Are You Using Email Automation the RIGHT Way?

Many local businesses use autoresponder software to send out newsletters and promotional emails. But… How do you know you’re doing it the right way? Email automation is a tool, but like any tool, it’s only useful if you know how to use it. So, with that in mind, let’s talk about some of the RIGHT ways to use email marketing for your local business.

5 Essential Marketing Strategies You Should Already Be Using

These days, it seems like everyone’s talking about FOMO – the fear of missing out. That fear of missing out applies to marketing, too. You might think that you’re doing everything you can to market your business… But if you’re not implementing these 5 strategies already, you are losing out

Is Local SEO Still Relevant? More Than Ever!

Local SEO is all over the place – and then it’s not. One minute it’s the flavor of the month, and the next, it seems like everybody has forgotten about it. Is local SEO still relevant? The answer is a resounding YES – in fact, we’d argue that it’s more important than ever before. Let’s talk about why

FAKE NEWS: 7 Video Marketing Myths Debunked!

As of 2017, videos account for approximately 74% of all traffic. Crazy, right? And yet, the truth is that 31% of all businesses and marketing professionals have not yet used video marketing to promote their companies. You can’t afford to wait one more day to put video into your marketing mix. So we’re fact checking and debunking 7 of the most common video marketing myths – so you can make your video marketing great again.