Scope Magazine – Issue #35

Thanks for checking out our 35th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

5 Ways Facebook is Becoming a Threat to Google in Local Search

What if we told you that Google might not be as important a resource for local search as you think it is? You’d probably think were crazy. But Facebook is undeniably a powerhouse when it comes to marketing small businesses. And given how likely consumers are to connect with local brands on social media, it should come as no surprise that Facebook searches are making inroads against Google.

What You Need to Know about Google Posts

You already know that Google is the search king – but now there’s a new way for local businesses to use it. We’re talking about Google Posts. You might not be using this feature of Google My Business yet… But you should. In fact, done properly, Google Posts can help you share vital information about your business – and attract new customers.

Creating Killer Blog Titles Your Readers Can’t Resist

The title you put at the top of your blog post can make or break everything that follows. Slap a dull headline there and readers will leave before checking out the first
sentence. But… come up with a compelling headline – the kind that’s irresistible to readers – and they’ll not only read your post… They’ll share it. Since virality is a key goal for online content, it shouldn’t come as any surprise that writing fantastic blog titles is a skill you need to have in your arsenal.

Paid Ads Not Performing? It’s Time to Rethink Your Strategy!

If your paid ads aren’t getting the results you want, you might as well set your money on fire. That might sound harsh, but continuing to pay for clicks that aren’t going anywhere – is a waste of time and money. Your audience is waiting – but they’ll find someone else if they can’t find you. Not sure how to turn those paid ads into the lead generators you want them to be? Never fear, we’re here to help. We’re about tell you how to revamp your strategy and start turning clicks into profits.