Scope Magazine – Issue #34

Thanks for checking out our 34th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

Paying attention to customer retention

In an ideal world, the tremendous amount of time, money, and energy you spend in building a great business, educating your audience about it, attracting them to your business and finally turning them into paying customers would be rewarded by a long, profitable relationship… But this is not an ideal world because customer relationships are far from ideal but in this article we’ll show you what you can do to maximize customer retention.

How to create engaging videos for social media

Even if you have a local offline business where you may not need to market on Instagram or Twitter, your business belongs on video regardless of where viewers may consume it. Imagine this – more than 3 million small businesses shared video content on Facebook within a one-month timeframe. It’s no longer a matter of “if” but “when” the majority of online marketing will be driven by video.

3 Expert Tips for Writing Web Copy That Converts

Content is your most powerful marketing weapon; but like any weapon, it needs to be mastered before you can use it effectively. If you’re looking to persuade your site visitors to do business with you, there are certain things you need to add to your copy to make it work. In this article you’ll learn 3 tips for writing web content that converts.

Word of Mouth – Still Rules the Marketing World

Word of mouth advertising is one of the oldest, but most effective forms of advertising. As a business, part of your advertising plan should focus on word of mouth advertising. In this article, we focus on a few methods of advertising that can help you to pull out those recommendations that you want to get from others. How can you get recommendations and referrals from the customers you already have or the ones that you will be getting?