Scope Magazine – Issue #33

Thanks for checking out our 33rd issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

Is Social Media Automation Right for Your Business?

“For the best results, have someone monitor your social media accounts all the time.” It’s solid advice meant to help you retain customers and make the most of your social media marketing. But very few businesses can afford to have someone monitor their social media 24 hours a day. How and when should you consider using automation? Keep reading to find out.

3 Strategies to Help Make Your Customer Referral Program a Success

What’s not to love about customer referrals? They’re a free way to generate leads. Even if you offer an incentive for referrals, you’ll probably end up paying less for them than you would for traditional advertising. But unfortunately, most referral programs fail to ask themselves these three big questions.

7 Mistakes You’re Making with Your Facebook Advertising Campaigns

In the world of social media sites, Facebook is the big kahuna. Sure, there are older sites – but it’s the biggest and gets the highest engagement. Facebook advertising has been around for a while, too, and you might think you’ve got it all figured out… Except you don’t. Start by correcting these 7 mistakes.

What motivates people to buy?

Statistics show that in today’s media driven society people are actually spending more money on the things that they want like, smart TV’s, High Tech Electronics and leisure activities than they are on the necessities like food and shelter! So how do you motivate this new consumer mindset? We explain how it all works in this article.