Scope Magazine – Issue #32


Thanks for checking out our 32nd issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

How to Grow Your Brand on Social Media with Contests

Social media can be a great way to boost the subscribers number, drum up the excitement and trigger the loyalty in your best and most potential customers. So… How do you do them right? Today, we are sharing our best kept secrets.

Instagram Adds Business Profiles & What This Means for You

Let’s face it – social media took the world by storm. And while it initially captured most of consumers, it also paved the way for the businesses to take part in the action too. As of April, this year, Instagram launched a completely new feature to the platform – the Instagram business profiles. And just like Facebook there will be a lot of advantages for businesses who embrace it sooner than later.

What is Geo-Topical Authority and Why Does My Website Need It?

What do you want local consumers to do when they need a product or service that you provide? You want them to think of YOU without hesitation, right? The good news is that there’s a way for you to create precisely that reality. It’s called geo-topical authority, and we’re here to help you take the steps you need to become the go-to resource for your target audience.

Winning the Direct Mail Game

These days, digital marketing seems to get all of the attention. But printed marketing materials have a permanence and impact that simply can’t be matched by looking at a computer screen. So how can you update your direct mailers and make them relevant? Keep reading to learn six ways to do it.

Scope Magazine – Issue #32 via @scopedesign

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