Scope Magazine – Issue #31

Thanks for checking out our 31st issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

Drive More Revenue with Influencer Marketing

Have you ever watched a commercial featuring a big celebrity and wished that you had access to the same resources that big companies do? You might not be able to get Tom Cruise to recommend your business, but that doesn’t mean that you can’t reap the benefits of influencer marketing. Here’s some tips on how to put influencer marketing to work for your business.

5 Proven Strategies to Reach Mobile Users

You can’t go anywhere these days without seeing people staring at their smart phones – and if they’re not on a mobile phone, they’re using a tablet. Mobile devices are everywhere. What does that mean for local marketers? Simply put, it’s time to stop ignoring mobile and make it a significant part of your marketing mix. Here are five proven strategies you can use to expand your mobile reach

How To Maximize Your Facebook Reach

You’re probably using Facebook to market your business already. And you should be – it’s the world’s largest social media site With numbers like that, you might think it’d be easy to reach your audience on Facebook…But the opposite is actually true. Does that mean you should give up? Absolutely not! What it does mean, though, is that you’ve got to know some tricks to help you maximize your Facebook reach so your content doesn’t end up getting lost in the shuffle.

7 Smart YouTube Hacks for Local Business

If you’re still caught up in the thinking that YouTube is nothing more than a place to watch cat videos, then you’re missing out on a significant opportunity to increase your digital reach and engage your followers. We want you to put YouTube to work for your business – and so we’ve come up with these 7 smart YouTube hacks to help you do it.