Scope Magazine – Issue #30

Thanks for checking out our 30th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

What You Should Really Know About Video Marketing In 2017

If you’re not using video marketing, you need to ask yourself why. It’s not just a question of videos being popular – although they are. The facts support the urgency. There’s really no excuse not to be using video to market your business.

Ways to Get More Positive Online Reviews of Your Business

At this point, you probably know all about the statistics about online reviews. More than 80% of all consumers say that they read online reviews before making a purchase or visiting a business. With that in mind, here are some ways that you can get more positive online reviews of your business to increase your visibility and attract customers.

Growing Your Business? Here’s How to Rank for More than One Location on Google

There are few things more rewarding for a business owner than expanding to one or more new locations. The downside of expansion –– is figuring out how to make sure that your SEO is keeping up with your company. As Google’s algorithms grow increasingly sophisticated, it’s become essential for businesses to rank for local keywords to keep up with the competition.

How to Promote Your Local Business with Instagram

If you’re tempted to dismiss Instagram as a marketing tool because it got its start as an app for sharing mobile photos, don’t. The truth is that Instagram marketing is on the rise, and the companies who use it reap significant benefits from their efforts there.