Scope Magazine – Issue #29

Thanks for checking out our 29th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

10 Killer Blog Topics to Help You Slay Your Competitors

One of the best ways to make sure that your website ranks high on Google is to have an active blog.  But coming up with topics is a challenge. It’s especially tricky for business owners who are juggling sales, marketing, accounting, and human resources responsibilities. We’re here to help. We’ve come up with 10 killer blog ideas to help grow your business.

How Much Should I Budget for PPC?

Every small business owner struggles with figuring out how to allocate their resources. Even if you’re profitable every year, you still need to balance your overhead against your desired profits. We’re here to help!  We’ll walk you through the process of determining the proper advertising budget for your business based on your sales and profit margins. The resulting number might end up surprising you.

7 Tools You Should Be Using to Market Your Local Business

Small business owners face some real challenges when it comes to marketing their business. Often they can’t afford to hire a full-time (or even a part-time) marketing person. Fortunately, online tools and apps can provide local business owners with the means to stay on top of their marketing efforts. Here are seven of our favorites.

Top Local SEO Factors for 2017

There’s no question that local SEO is more important than ever before. 56% of all mobile searches are local, What does that mean for you as a local business owner? It means you need to be hyper-focused on maximizing your local SEO. It’s the only way to make sure that local customers don’t miss you when they search for you. Here are the top ways to connect locally and grow your business.