Scope Magazine – Issue #28

Thanks for checking out our 28th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

7 Ways to Stand Out from Your Competitors in 2017

There’s no denying that the competition is fierce in the world of online marketing. There are millions of websites and advertisers vying for the attention of consumers, and at times, it can feel impossible. How do you make yourself heard when you’re just one voice in a crowd that covers the whole planet? Fortunately, there are some things you can do to differentiate yourself from the competition and make sure that your voice is the one that stands out.

Navigating the Generation Gap with Social Media Marketing

You’re probably using social media to reach your customers online, but are you being smart about it? The truth is that not all social media users are created equal. There are big differences in the ways that people use social media, and many of those differences are generational. It turns out that when it comes to using social media effectively, age matters.

Marketing Statistics That Are Affecting Your Local  Business Right Now

When it comes to promoting and growing a small business, you might say that all marketing is local. As search algorithms and analytics become increasingly sophisticated, the potential to track and hyper-target your company’s marketing efforts to the people most likely to frequent your business is huge. With that in mind, here are five local marketing statistics that are affecting your business right now.

8 Killer Marketing Trends to Grow Your Small Business in 2017

The new year is upon us and there’s never been a better time to assess 2017 and consider your what your marketing strategy should be.  Digital marketing is running neck and neck with traditional advertising in terms of spending, and for many small business owners, it makes sense to allocate the lion’s share of their marketing budget to online strategies.  With that in mind, here are 10 killer marketing trends to embrace in 2017.