Scope Magazine – Issue #27

Thanks for checking out our 27th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

7 Creative Holiday Marketing Ideas that Actually Work

The holidays are here, and companies all around the world are seeking ways to make themselves and their products stand out in the din of seasonal marketing. It can be difficult to find ways to reach your target audience at such a busy time of year, but here are some suggestions that may do the trick.

Why You Should Care About Geo-Fencing

As mobile technology improves, so do the marketing opportunities associated with it.  What that means for local business owners is that nobody can afford to overlook mobile marketing as a way of generating sales and increasing profits. Geofencing is a classic example of targeted mobile marketing and this article will explore why you should take it seriously.

Marketing Fads to Leave Behind in 2017

2016 is rapidly drawing to a close, and it’s a good time to take a step back and reevaluate your marketing strategy as you head into the New Year. It’s important to acknowledge that some of the marketing tactics and tools that loomed large as the year started have already faded into obscurity. Let’s look at the marketing fads that burned out in 2016.

Deconstructing “Lead Gen” Websites

The key to building an effective lead generation website is to understand all the ways that such a website can work to help bring you qualified leads. This article will look at the specific elements of a lead generation website so you can use that information to attract leads and grow your business.