Scope Magazine – Issue #26

Thanks for checking out our 26th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

How Lead Nurturing Can Boost Your Sales

It would be wonderful if all you needed to do to make a sale was to collect a lead’s name and email address and send them one email. Unfortunately, that’s not the way marketing works. If that’s all you’re doing to turn leads into customers, then you’re probably not making many sales. The solution is labor intensive but worth the effort. Nurturing the leads you get can help to build trust, overcome objections, and close deals.

The 5 Most Common Social  Media Mistakes Businesses Make (and How to Fix Them)

No business can afford to ignore social media. Regardless of your industry, the chances are good that a majority of your customers are active on one or more social media platforms. If you can engage with them there, you can build customer loyalty and grow your business.  However, if you’re going to use social media to market your business, it’s important to do it in the right way and avoid making the same mistakes.

How to Create Compelling  Content without Writing a Word

One of the hardest things about creating content, whether it’s for your website, email list, or social media accounts, is finding time to write it. For people who aren’t particularly comfortable writing, even the thought of sitting down to write a blog post can be a daunting one.  Fortunately, you don’t have to be a great writer – or even write at all – in order to create compelling content that will interest, engage, and inform your customers. Here’s four ways how.

Designed to Convert – Why Having a Contact Page Isn’t Enough

When it comes to using your website to generate leads, are you doing enough? Some companies put a form on their contact page and call it a day, but that’s the bare minimum and is unlikely, on its own, to get you many leads. Think of all of the most-trafficked pages on your site as lead generators. You should be encouraging visitors to subscribe to your list. Fortunately, it’s relatively easy to revamp your website with lead generation in mind.