Scope Magazine – Issue #25


Thanks for checking out our 25th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

Can a Chatbot Help Your Business?

Many companies have integrated customer service into their social media accounts, and some even offer live chat on their websites.  Those are all great options – but they also require you to pay a flesh-and-blood person to be on the other end of those interactions. What if there were another way? That’s where chatbots come in.

11 Cool YouTube Features You’re Not Using Yet

YouTube is also the world’s second-largest search engine behind Google. And since it is now owned by Google, there are some legitimate SEO benefits you can reap by using YouTube to market your business.  If all you’re doing is uploading videos to YouTube, you might be missing out. Here’s 11 cool features that you could be using to ramp up your marketing.

How the Latest Google Chrome Changes Will Affect Your Website

Google is introducing some big changes for their Chrome browser starting in January 2017 and as a local business owner, you can’t afford to ignore changes in online security because they have a direct impact on your business. With that in mind, let’s explore the upcoming changes so you know what to expect – and how it will affect your business in the coming year.

7 Local Marketing Strategies You Can Deploy Today

80% of your results will arise from only 20% of your efforts. In real terms, that means that the majority of what you do won’t earn you any return on your investment – at least not at first. The key to marketing a local business is to keep trying. Here are some proven strategies that you can implement today that can help you attract new customers and grow your business.


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