Scope Magazine – Issue #24

Thanks for checking out our 24th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

The 8 Great Free Marketing Tools Every Business Should Have

When you own a small business, it can be extremely challenging to find money in your budget for marketing. The good news is that there are plenty of free tools out there that you can use to boost your marketing efforts without spending a thing.  Here’s our top eight free marketing tools & how to use them.

How to Create a Better Online Customer Experience

It doesn’t matter what industry you are in. Competition is part of the game, and if you’re not providing a good online experience for your visitors, you can bet that your competitors are. That means providing a fantastic online customer experience is more important than ever before.

The 10 Easiest Ways to Boost Your Lead Generation on Facebook

One of the most effective ways to put Facebook to work for your business is to use it to generate leads. Lead generation is an expensive and time-consuming thing.  But if you do a good job of creating valuable and shareable content, it can be an incredibly powerful tool when it comes to growing your business.

Brand Ambassadors: How to Get People Talking about Your Business

Attracting new customers is not an easy but you need to dedicate time and resources to finding affordable ways to attract new customers. One of the best ways to do that is to get your existing customers talking about what you have to offer. In other words, you need brand ambassadors.