Scope Magazine – Issue #22

Thanks for checking out our 22nd issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

The Future of Video: Facebook Live

Like everything else online, the world of video marketing is evolving. While you can still upload videos to your YouTube channel and share them online, there’s also a new kid in town – live video. One of the most accessible options, which allows companies to fully integrate video marketing into their Facebook marketing, is Facebook Live.

Increase Retention and Repeat Sales with an Online Loyalty Program

If you want to grow your business, you know that the secret is a combination of two things: first, retaining your existing customers; and second, attracting new customers. Sometimes business owners put too much emphasis on the latter – but the real key to making your business a success is to find ways to build loyalty in your current customers, and customer retention is the key.

How to Build Authority and Grow Your Business

As a business owner, you’re always looking for ways to attract new customers and grow your business. You probably spend money on marketing and advertising, but if you’re not also working to build authority, then you’re missing out on the one thing that can make the difference between success and failure.

Insider’s Guide to Ranking Videos on YouTube- Like a Ninja!

Video marketing is one of the best ways to build your brand online and attract new customers. Not only is YouTube one of the world’ most-trafficked websites, it is also the second-largest search engine behind Google. The key to using YouTube is to get your videos to rank high both on Google’s list of search results and within YouTube and we’ll show you how the insiders do it!