Scope Magazine – Issue #21

Thanks for checking out our 21st issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

3 Surefire Ways to Use Retargeting for Local Business

Marketing isn’t a one-time encounter with a customer. It’s an ongoing effort, a way of building relationships and convincing customers that your product or service is the best option to help them solve their problems. The good news is that you have several options when it comes to retargeting potential customers and we’re going to cover the top 3.

DIY Website Audit: How Does Your Site Measure Up?

What is a website audit, and why does it matter? An audit looks at every aspect of your website, from content and design to the user experience.  A thorough audit can enable you to find potential problems including slow load times, broken links, and other issues that may take away from your site’s usability.  In the end, a healthy website will pay you dividends!

Keep Your List Engaged After They Subscribe with These 5 Strategies

Email marketing is still one of the most effective ways to increase brand awareness and engage with your customers. However, it is not enough simply to have an email list and send out an occasional message. In order to take full advantage of the power of email marketing, you need to find ways to engage the people on your list.

7 Deadly Sins of Local Marketing

When it comes to marketing, are you a sinner or a saint? Many local business owners handle their own marketing in an effort to save money. But a lack of knowledge can lead to mistakes that can have a significant impact on the return you get on your marketing investment.  Let’s take a look at the seven deadly sins of local marketing, and what you can do to avoid them