Scope Magazine – Issue #2

Thanks for checking out our 2nd issue of Scope, your online marketing “go-to” resource for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

Making Sense of Your Social Analytics

Social Media is here to stay and is now a part of everyday life, but how can a business measure the success of their marketing strategies on social platforms? We’re going to break down some of the best ways you can gauge the impact of your SMM efforts.

7 Ways LinkedIn Will Help Your Business

Are you promoting your business with LinkedIn yet? You should be. In this article we’re going to talk about all the things you can be doing on LinkedIn to create a totally new stream of targeted traffic to your business. Learn how to generate Referrals, Endorsements, use Sponsored updates & more!

How to Turn Your Fans into Paying Customers

You have a Facebook fan page – check. You have fans that like your Facebook fan page – check. So why aren’t more of those “fans” becoming customers? We’re going to cover 5 ways that will help you do just that – convert those fans, into paying customers!

Why Your Website Must Be Mobile Friendly (Now More Than Ever)

Like it or not, the way people find your business is changing. In this article we’re going to talk about why your mobile presence is so important, where technology is headed and what mobile friendly options might be best for you.